Japan has dozens of different flavors of KitKats…and I love KitKats! So every time I go to Japan, I make it my mission to try a new flavor of KitKat. So far, we’ve taken a look at the Azuki RedBean Sandwich KitKat and the Rum Raisin KitKat (which was really good). Today we’ll be taking a look at the ‘Otona No Amasa’ KitKat.
Otona No Amasa literally means “sweetness for adults.” This KitKat is basically a less sweet, dark chocolate version of the regular KitKat. It’s supposed to be ‘only for adults’ because of its slightly bitter flavor.
Packaging:
KitKats in Japan have really great packaging. The box is made from a durable matte laminated cardboard and has clasps to close the box once opened. The all black box definitely makes this KitKat look more exotic and luxurious than others. This box contained 6 mini-KatKats. On the back of the box is a short description about this flavor:
“Using the crush and spread process, we have thinly spread the bitter chocolate inside and outside the KitKat to achieve an exquisite balance unlike others before it.”
Taste:
I actually like this dark chocolate version of the KitKat over the original. While I love the original KitKat, I can’t eat more than a few because it’s pretty sweet. On the other hand, I can eat these Otona no Amasa KitKats forever! I feel like they were really able to achieve the perfect sweetness balance. Texture wise, it’s pretty much the same as other KitKats except it’s not as melty in your mouth since it’s made from dark chocolate.
TLDR:
It’s a slightly less sweet, dark chocolate version of the regular KitKat. I prefer these over the original KitKat.
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FAQs
Texture wise, it's pretty much the same as other KitKats except it's not as melty in your mouth since it's made from dark chocolate. TLDR: It's a slightly less sweet, dark chocolate version of the regular KitKat. I prefer these over the original KitKat.
What is an adult Kit Kat? ›
OTONA NO AMASA FOR ADULTS. Otona no Amasa means “sweetness for adults” in English. Just like the name implies, these Kit Kats are less sweet than the regular flavors and have more nuance to them too. These Kit Kats include dark chocolate, deep matcha, strawberry, white chocolate, raspberry, and caramel.
What does adult sweetness mean? ›
When browsing food and drink labels in Japan, you may notice the term “adult flavor”, or “otona no aji”–remember McDonalds Japan's Adult Cream Pie? In this content, “adult” often means it has lower sugar content or a slightly bitter flavor more commonly suited to adult taste buds. Japanese KitKats are no exception.
What is black Kit Kat? ›
Description. This product is a dark chocolate version of Nestle's KitKats and is popular with adults. The products flavor is written as 'otona no amasa' which directly translated means 'adults' sweetness'.
Why do Japanese people like Kit Kats so much? ›
Marketing. Marketing for Kit Kats in Japan is believed to have benefited from the coincidental false cognate with "Kitto Katsu", a phrase meaning "You will surely win" in Japanese. Some market research has shown that the brand is strongly correlated to good luck charms, particularly among students ahead of exams.
What are the ingredients in Kit Kat adult sweetness? ›
Ingredients: Chocolate coating (vegetable oil, sugar, lactose, whole milk powder, cocoa butter) (manufactured in Japan), biscuits (wheat flour, sugar, shortening, salt), wheat flour, vegetable oil, lactose, matcha, sugar, cocoa powder, green tea, Whole milk powder, cacao mass, yeast, cocoa butter/emulsifier, leavening ...
Is the inside of a Kit Kat crushed up Kit Kats? ›
Yup, we're questioning everything we've ever known, too. There's definitely some chocolate in there, but a BBC documentary revealed that the inside layers of the bar are actually made of ... wait for it .. . ground-up Kit Kats!
What does the nickname sweetness mean? ›
He acquired the nickname "Sweetness" in college. The nickname's origin is ambiguous: it is variously said to have stemmed from his personality, from his athletic grace, or as an ironic description of his aggressive playing style.
What does sweet mean as compliment? ›
Means you're delightful and pleasing. It's a compliment.
What does sweet in taste mean? ›
Sweetness is a basic taste most commonly perceived when eating foods rich in sugars. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketones, and sugar alcohols.
In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams. In fact, one in three students in Japan will buy a Kit-Kat in anticipation of entrance examinations!
What did KitKat used to be called? ›
In 1935, a heartwarming treat named "Rowntree's Chocolate Crisp" hit the shelves in stores around the United Kingdom. This delectable snack consisted of layers of wafer cake, covered in creamy milk chocolate. Fast forward to now, and we all know and love it as Nestle KitKat.
What is the purple KitKat? ›
Made with real purple sweet potato and premium chocolate, these KitKats offer a subtle, yet satisfying flavor that is sure to delight your taste buds. Crafted in Japan, these KitKats are made with the utmost attention to detail to ensure that every bite is as fresh and delicious as the first.
What country has the most Kit Kat flavors? ›
Japanese Kit Kats Flavors
Some popular and unique flavors include Strawberry Kit Kats, Japanese Green Tea Kit Kats, Cherry Blossom flavored Kit Kats, and even Sake flavored Kit Kats. There is even a luxury Kit Kat shop in Tokyo, the Kit Kat Chocolatory that sells more luxurious versions of the Kit Kats.
Why is Kit Kat different in us? ›
In the US, Kit Kat is sold by Hershey. In the rest of the world, Nestlé's in charge. That means different flavors across the globe, and different recipes — even two versions of a dark chocolate Kit Kat, Hershey's and Nestlé's, don't taste the same.
What country is KitKat most popular in? ›
The KitKat is one of the most popular chocolate brands in the world, but in Japan, it has become an icon. The Japanese love for KitKats is not only limited to the original chocolate wafer bar, but also to the wide range of flavors that are exclusive to Japan.
What does it mean to have a Kit Kat? ›
The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days. 1. Being simple and easy to understand, KitKat's slogan invites people to give themselves a sweet break with KitKat bars.
Does Kit Kat have alcohol? ›
The vanilla flavours used in our Coffee Crisp ® and Kit Kat ® products use ethyl alcohol as a carrier, which is removed during the making of the product. There is no alcohol in the finished product.
What is a single Kit Kat called? ›
You'll never guess what a Kit Kat 'piece' is actually called
“The standard bars consist of four pieces, called fingers, and each finger can be snapped from the bar as an individual piece,” the Hershey Company writes of Kit Kat on the brand's official website.
How many different types of kit kats are there? ›
KIT KAT® Bar flavors in the U.S. include milk chocolate, dark chocolate, white creme, mint + dark chocolate, birthday cake, lemon crisp and chocolate frosted donut; plus a few more seasonal favorites! What is the most famous KIT KAT® Brand marketing slogan?
