Kit Kat (2024)

When we need a break from work or studying, what better way to boost our spirits than with a delicious sweet? We all may have our favorite candies, but for students in Japan, the choice is clear: Kit-Kats! Over the past two decades, this surprising choice remains one of the top selling candies in Japan. These confections are more than just a snack in Japan, they are a cultural phenomenon!

This surprising popularity comes in part from the Japanese name for Kit-Kats: kitto kato (キットカット). This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning ‘you shall surely win’. In Japanese, kitto mean ‘surely’ or ‘certainly’ and katsu means ‘to win’. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams. In fact, one in three students in Japan will buy a Kit-Kat in anticipation of entrance examinations! Marketing in Japan has also played on this fact, and Kit-Kats have been sold with encouraging messages for students like “Do your best” and “It’ll be fine”. Still, this serendipitous name is only the beginning for Kit-Kats in Japan.

Perhaps the most distinctive feature of Kit-Kats in Japan is their extreme variety of flavors. While we typically only see the standard milk chocolate flavor in the United States, Japanese customers have seen over 400 unique flavors of Kit-Kats over the past 20 years! While most tastes are based on fruits, beverages, or desserts, there have been a fair share of adventurous flavors. Some bold flavors have included cough drop, baked potato, and miso soup. This variety is made possible by a rotational system where new Kit-Kat flavors are temporarily introduced every few months. However, there are also 6 permanent flavors (chocolate, dark chocolate, green tea, strong green tea, roasted green tea, and raspberry) available year-round. Seasonal flavors also make yearly appearances, such as sakura, which is available in the Spring when cherry blossoms bloom. There are even regional flavors specific to certain towns and prefectures. For instance, the purple sweet potato flavor (beni-imo) pays homage to Okinawa where they are grown. These regional flavors play into the Japan’s practice of omiyage, where travelers often bring home local gifts for friends and family.

New flavors in Japan were first introduced in the early 2000’s, but the Kit-Kat craze is far from over. In 2018, a Kit-Kat store in Osaka even began allowing customers to order custom Kat-Kats and have them made before their eyes. The store features 5 flavors and 9 toppings, similar to American frozen yogurt bars in style. As recently as 2020, a new location in Tokyo allows customers to create their own Kit-Kats. Guests pay 2000 yen, and can select one of 3 chocolate types, and use up to 17 toppings. After forming their Kit-Kat in a mold, they eagerly await for 70 minutes as it chills.

This immense popularity of unique flavors in Japan has led to some new Kit-Kats in the Americas as well. In 2019, a ‘Kit-Kat Chocolatory’ opened in Toronto, introducing a line of ‘Canadian Edition’ flavors and customizable luxury Kats-Kats. In the US, a ‘raspberry and crème’ flavor appeared for Valentine’s Day in 2020, and more common flavors including matcha and mint are frequently available. Yet for those who crave more experimental flavors, the only option is to import flavors from Japan.

So please, grab yourself a Kit-Kat and remember that no matter what this year throws at you - kitto katsutoo – you will surely win!

Kit Kat (2024)


What is the break saying for Kit Kats? ›

The commercial featured an animated jingle, with the words "Have a Break, Have a Kit Kat" repeated several times over a catchy tune. The ad showed people from all walks of life taking a break and enjoying a Kit Kat, reinforcing the idea that the chocolate bar was the perfect snack for any occasion.

What does Kitto Katto mean? ›

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

Why is the Mandela effect called Mandela? ›

Fiona Broome, a paranormal researcher, coined the term to describe collective false memory when she discovered that a significant number of people at a conference she was attending in 2010 shared her memory that Nelson Mandela had died in prison during the 1980s.

What is the famous line of Kit Kat? ›

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

What's Kit Kats slogan? ›

KitKat Tagline

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being.

What is KitKat slang for? ›

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

What does KitKat stand for? ›

Other Kit Kat fans speculate that the name is an acronym for “Keep In Touch, Kappa Alpha Theta.” The wife of Kit Kat inventor Joseph Rowntree was a member of the Kappa Alpha Theta sorority, according to Mental Floss.

What does Kitto Umaku Ikuyo mean? ›

Kitto umaku iku yo. きっとうまくいくよ。 or in English: I am sure it will go well.

What is a single KitKat called? ›

“The standard bars consist of four pieces, called fingers, and each finger can be snapped from the bar as an individual piece,” the Hershey Company writes of Kit Kat on the brand's official website.

Is the inside of a KitKat crushed up KitKats? ›

Yup, we're questioning everything we've ever known, too. There's definitely some chocolate in there, but a BBC documentary revealed that the inside layers of the bar are actually made of ... wait for it .. . ground-up Kit Kats!

What are KitKat bites? ›

Discover our bag of delicious bite-sized crispy wafers covered in smooth milk chocolate. Nestle's KITKAT Bites Mix-In is the perfect addition for your desserts and pastries.

Is the mirror mirror on the wall Mandela effect? ›

It's not actually a Mandela effect, rather both versions of the line are used in the telling of the story. The original Brothers Grimm tale - and almost every other version of the story - use "Mirror Mirror", but the Disney animation refers to it as "Magic Mirror".

What kind of horror is the Mandela effect? ›

The Mandela Effect is a 2019 science fiction horror film written and directed by David Guy Levy, starring Charlie Hofheimer as a father grieving for the loss of his daughter. The character becomes obsessed with facts and events that many people remember incorrectly.

What is the Berenstain bears Mandela effect? ›

Name confusion

Many people incorrectly remember the name of the series as the "Berenstein Bears". This confusion has generated multiple explanations of the memories, including an unannounced name change, time travel, or parallel universes, and has been described as an instance of the Mandela effect.

What is Kit Kat Love Break Lingo? ›

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.

What is the message of have a break have a Kit Kat? ›

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days. Being simple and easy to understand, KitKat's slogan invites people to give themselves a sweet break with KitKat bars.

What is the slogan for take a break candy? ›

In 1957, Donald Gilles of the J. Walter Thompson ad agency created the slogan “Have a break. Have a Kit Kat” with the idea of associating the Kit Kat bar with the enjoyment of a short break from the working day.

What is a Kit Kat slang? ›

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

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