How does KitKat Japan’s Adult Sweetness flavor stack up to other fan favorites?【Taste test】 (2024)

FAQs

What is Japanese Kit Kat adult flavor? ›

OTONA NO AMASA FOR ADULTS. Otona no Amasa means “sweetness for adults” in English. Just like the name implies, these Kit Kats are less sweet than the regular flavors and have more nuance to them too. These Kit Kats include dark chocolate, deep matcha, strawberry, white chocolate, raspberry, and caramel.

These high-end Kit Kats are developed by classically trained pastry chef Yasumasa Takagi and made using finer chocolates and premium ingredients. These chocolate bars are designed with more sophisticated adult tastes in mind varying both form and sweetness levels.

Nestlé, the parent company of Kit Kat, recognized the potential of the Japanese market and adopted a strategic approach to localization. Instead of imposing Western flavors, Nestlé embraced the Japanese palate by introducing unique and even region-specific Kit Kat flavors.

Perhaps the most distinctive feature of Kit-Kats in Japan is their extreme variety of flavors. While we typically only see the standard milk chocolate flavor in the United States, Japanese customers have seen over 400 unique flavors of Kit-Kats over the past 20 years!

When browsing food and drink labels in Japan, you may notice the term “adult flavor”, or “otona no aji”–remember McDonalds Japan's Adult Cream Pie? In this content, “adult” often means it has lower sugar content or a slightly bitter flavor more commonly suited to adult taste buds.

Marketing. Marketing for Kit Kats in Japan is believed to have benefited from the coincidental false cognate with "Kitto Katsu", a phrase meaning "You will surely win" in Japanese. Some market research has shown that the brand is strongly correlated to good luck charms, particularly among students ahead of exams.

This limited-edition offering further proves the brand's dedication to innovation, catering to the tastes of Gen Z and Millennials as more than 93% express a preference for Pink Lemonade treats. Fans can begin looking for it on store shelves nationwide, starting May 17, 2024.

Kit Kat might not have a particular Japanese meaning, but its Japanese pronunciation kitto katto sounds a lot like “kitto katsu,” a phrase that means “you're definitely going to win” in English. Because of that, Japanese Kit Kats are often gifted to students during exam season as a token of good luck.

In the US, Kit Kat is sold by Hershey. In the rest of the world, Nestlé's in charge. That means different flavors across the globe, and different recipes — even two versions of a dark chocolate Kit Kat, Hershey's and Nestlé's, don't taste the same.

Kitkat is no special just simple waffer biscuit.. The sugar content of the American chocolate bar is higher, while the fat and cocoa content of the British chocolate bar is higher, resulting in a richer, smoother flavour. As more Americans travel to the United Kingdom, they will see why.

Who are Kit Kat competitors in Japan? ›

KitKat's biggest competitor in Japan is Pocky, known for its skinny chocolate-dipped biscuit sticks.

"Have a break...Have a Kit Kat!" The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many flavours of Kit Kat, including milk, white, and dark chocolate.

Why is the European KitKat tastier than the American KitKat? American Kit-Kats are made by the Hershey Company, while British Kit-Kats are made by Nestlé. The American-made chocolate bar contains more sugar, while the British-made chocolate bar is higher in fat and cocoa, resulting in a richer, smoother flavor.

Kit Kat Marketing Mix

Unique selling points: chocolate fingers with the signature tagline: 'Have a break, have a KitKat. '

The prices are indicative of this: a single, regular-sized Kit Kat bar costs 324 yen, while a box of 4 mini Kit Kats costs 432 yen.

The “Adult Sweetness”, or Otona no Amasa, KitKats have most commonly been associated with dark chocolate, but a more convincing player has entered the field as of September: the new Cacao 72% flavor.

This product is a dark chocolate version of Nestle's KitKats and is popular with adults. The products flavor is written as 'otona no amasa' which directly translated means 'adults' sweetness'.

Available nationwide in standard and king sizes, KIT KAT® Pink Lemonade Flavored Bar joins the brand's impressive list of exciting, and sometimes unexpected, flavors including Chocolate Frosted Donut, Mint + Dark Chocolate, Birthday Cake and more.

The ruby chocolate KitKat bar tastes fairly similar to the white chocolate variation, with its berry undertones giving it a sweet kick.