Kitkat celebrates valentine’s day with #lovebreaklingo expressions (2024)

The campaign focuses on bringing alive the concept of #lovebreaklingo across multiple levers of packaging, digital and messaging platforms.

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.

Youth today have their own unique way of communicating and expressing themselves – the shorter the better. KITKAT wanted to build on this insight and translate it even into ways of expressing love and bringing a smile this Valentine’s.

Commenting on the launch of the campaign, Rupali Rattan, head – confectionery business, Nestlé India said, “This year we wanted to talk to the youth in their own language. And what better time than Valentine’s. The campaign focuses on bringing alive the concept of #lovebreaklingo across multiple levers of packaging, digital and messaging platforms. The packs will allow our consumers to express themselves in their own vocabulary with a KITKAT witty twist.”

The #LoveBreakLingo packs are available for a limited period and recognize the need of the youth today wanting to reconnect across all types of relationships and show some love to people who make their breaks special.

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Kitkat celebrates valentine’s day with #lovebreaklingo expressions (2024)

FAQs

What is KitKat Love Break Lingo? ›

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.

What does KitKat mean in love? ›

KITKAT: Kiss in Time, Kiss at Time.

What is the KitKat slogan? ›

Consistent Tagline

Since its first commercial appearance in 1958, the tagline 'Have a break, have a KitKat' has never changed.

Why is KitKat saying to take a break? ›

“We wanted to launch this innovation in a bold way, knowing that for our fans, the only reason why they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat,” says Riona Coller, marketing director, confectionery at Nestlé Canada.

What does Kit Kat fingers mean? ›

You'll never guess what a Kit Kat 'piece' is actually called

“The standard bars consist of four pieces, called fingers, and each finger can be snapped from the bar as an individual piece,” the Hershey Company writes of Kit Kat on the brand's official website.

Is Kit Kat two words? ›

Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom.

What does Kit Kat mean in Japan? ›

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

What is a few lines about Kit Kat? ›

The KIT KAT® Bar got its start across the pond in 1935. Originally known by Londoners as “Rowntree's Chocolate Crisp,” the candy was renamed in 1937 to “Kit Kat® Chocolate Crisp.” While KIT KAT® Bars are a global confection, The Hershey Company has produced the candy in the U.S. since 1970.

Are you meant to snap a Kit Kat? ›

How do you eat a KitKat®? Take a moment to tear, break, snap and enjoy!

Did KitKat change their slogan? ›

The makers of the KitKat chocolate bar are taking their own advice and having a break from using the company's 47-year-old slogan: "Have a break - have a KitKat". Instead Nestle Rowntree is replacing the iconic statement with: "Make the most of your break."

What is KitKat famous for? ›

KitKat's packaging has become the ultimate trademark of the brand, with its bold red and white shades and the iconic line, "Have a Break, Have a KitKat."

Why is KitKat owned by Hershey? ›

Rowntree gave Hershey US Kit Kat distribution rights in 1970 and similar rights in 1971 for its Rolo brand, which also would revert to Nestle in the event of a Hershey sale. KitKat, the UK's top-selling chocolate bar, was launched in 1935 as Rowntree's Chocolate Crisp.

Why is Kit Kat so expensive? ›

The increased and unpredictable costs for key ingredients is part of the picture behind the increased price of KitKats and other chocolate products. There are plenty of other factors to take into account as well, such as energy costs relating to the manufacturing process.

Who owns Kit Kat? ›

Introduced in August 29 in 1935 by Rowntree's as a confectionery business based in York, United Kingdom, Kit Kat, now owned by Nestlé, is one of the world's leading chocolate brands.

What is love break? ›

Breaks are temporary pauses in a relationship, while breakups are permanent separations. By spending time away from each other, the intention is to return to the partnership as a stronger unit.

What words are associated with Kit Kat? ›

Words Related to kit kat

According to the algorithm that drives this word similarity engine, the top 5 related words for "kit kat" are: rowntree's, york, cadbury dairy milk, wafer, and confectionery. There are 94 other words that are related to or similar to kit kat listed above.

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