A Guide to Shopping for Unusual Kit Kats | Tokyo Weekender (2024)

A Guide to Shopping for Unusual Kit Kats | Tokyo Weekender (1)

Where to find KitKats in Japan

ByAlec Jordan

March 16, 2023 Updated On January 3, 2024

No other country in the world has as many Kit Kat flavors as Japan does, having released over 200 flavors since 2000.

originally written by Tiffany of Tokyo Cheapo

One reason for the immense popularity of Kit Kats in Japan is that its Japanese pronunciation, kitto katto, sounds like kitto katsu, which means “to surely win,” thus making it a good luck charm of sorts for exam takers. That aside, Nestle was clever enough to tap into the Japanese fondness for seasonal flavors and regional specialties, leading to a proliferation of Kit Kats in different flavors.

So you want to buy some Japanese Kit Kats, huh? Great, because they make for some pretty unique souvenirs! The good news? Matcha (green tea) Kit Kats are not that uncommon or hard to find in Japan; in fact, they may be unique or unusual for foreign tourists, but Japan’s got stranger flavors that make matcha Kit Kats look like plain ol’ milk chocolate. The bad news? If you’re looking for unusual, limited-edition, or regional flavors, you’ll need to know where to look. Here are some establishments where Kit Kats are sold and what kind you can expect at those places.

1. Pharmacies and Discount Candy Shops

Green tea Kit Kats: Nothing out of the ordinary for the dedicated Kit Kat connoisseur…

Many Japanese drug stores tend to be indistinguishable from general-purpose shops, what with cosmetics, shampoos, other beauty products, and sweets usually being on display outside and/or on the first floor. At these drug stores (Matsumoto Kiyoshi being one famous example), you can find Kit Kats sold in packs of 9-12 pieces, usually for 198-400 yen a pack. Don’t expect a wide array of flavors at drug stores, though: they usually only sell regular Kit Kats, dark chocolate ones, strawberry, and matcha (green tea). These are part of the otona no amasa (adult flavor) line, which means subtler, less sweet tastes. Matcha and strawberry are seasonal, with the former being off the shelves in summer. It’s also uncommon for these packs to come in unusual flavors or variants, although in 2014 they came out with Kit Kats that you could bake with an oven toaster.

You may be wondering what pharmacies and discount candy shops, known as dagashiya, have to do with each other: the latter also sells the same Kit Kat packs. One prominent chain is called Okashi no Machioka. They have a branch on Ikebukuro’s Sunshine Street, for one.

2. Convenience Stores

Although this is not really the place to look for unique flavors like sakura or wasabi, here you can find cheapo deals on Kit Kats sold in thin boxes, usually for no more than 200 yen. Most of the time, all they have are regular flavors and variations on chocolate (e.g. white or dark). They also have some seasonal variants, matcha being one of them (and they also had rum raisin Kit Kats last year), but it’s uncommon for them to have wacky flavors. As of February 2015, though, oven-toaster Kit Kats are being sold in 7-11s.

3. Souvenir (Sweet) Shops

Some of Akihabara’s duty-free shops like Laox sell Kit Kats in different flavors. Also, head to Odaiba, where there are 2 souvenir shops that sell wacky Kit Kat flavors: Le Edo on the first floor of Aqua City, and Hikari Yokocho. Both are a short walk from Tokyo Teleport Station. Let me give you an idea of the flavors I saw in Odaiba last time: soy sauce, wasabi, rum raisin, strawberry cheesecake, Kobe pudding, and chili. But if you think that’s already a lot, wait till you check out First Avenue Tokyo Station, which has an entire zone devoted to sweets, and probably the most diverse selection of Kit Kat flavors in Tokyo. Since the sweets in these shops are primarily sold as souvenirs, the Kit Kats come in boxes that usually cost 800 yen onwards.

Le Edo: 1F Aqua City, 1-7-1 Daiba, Minato-ku, Tokyo | Business Hours: 11:00 am-9:00 pm | Access: Tokyo Teleport Station/Daiba Station

First Avenue Tokyo Station | Business Hours: 9:00 am-8:00 pm | Access: Tokyo Station (connected to the Yaesu Exits)

4. Kit Kat Chocolatory

This Kit Kat boutique made the headlines even before it opened, but be warned: if you’re expecting something like a shop with Kit Kat flavors from Hokkaido all the way to Okinawa (as some news reports misleadingly made it sound), you’re in for some major disappointment. Sure, you can find matcha, sakura, chili, cream cheese, and seasonal Kit Kats here, but this is more of a luxury Kit Kat store than a collection of Kit Kats from all over Japan. The packaging is classier, and the ingredients are said to be of higher quality. The prices are indicative of this: a single, regular-sized Kit Kat bar costs 324 yen, while a box of 4 mini Kit Kats costs 432 yen. The Chocolatory has branches in Seibu department store in Ikebukuro, and in Tokyo Station’s Daimaru.

Ikebukuro Branch: B1F, Seibu Ikebukuro Honten, Minami-Ikebukuro 1-28-1, Toshima-ku, Tokyo | Business Hours: 10:00 am-9:00 pm (Mondays-Saturdays), 10:00 am-8:00 pm (Sundays and holidays) | Access: Ikebukuro Station

Daimaru Tokyo Branch: B1F Hoppe Town, Daimaru Tokyo, Marunouchi 1-9-1, Chiyoda-ku, Tokyo | Business Hours: 10:00 am-9:00 pm (Mondays-Saturdays), 10:00 am-8:00 pm (Sundays and holidays) | Access: Tokyo Station

5. Airports

If you weren’t able to shop for Kit Kats while touring Japan, you can always do some last-minute shopping at Narita and Haneda, where the souvenir shops sell matcha, sakura-matcha, and strawberry cheesecake Kit Kats, among others. These are sold in thin boxes like the ones you can get at convenience stores, and usually cost 160 yen a box, but you can get a large box for about 1,600 yen.

A Guide to Shopping for Unusual Kit Kats | Tokyo Weekender (3)

6. Online

Like Pokemon, Kit Kats can be addictive—you just gotta catch ‘em all. Sadly, Tokyo’s souvenir candy shops are never quite complete. When all else fails, you can order online from Rakuten or Amazon Japan—as long as you’re in the country, as they don’t ship internationally. Without having to travel to every region of Japan, you can try some yubari melon Kit Kats from Hokkaido, hojicha (roasted tea)-flavored ones from Kyoto, Amaou strawberry Kit Kats from Kyushu (Amaou being a kind of strawberry unique to the region), and purple yam-flavored ones from Okinawa, among others.

A Guide to Shopping for Unusual Kit Kats | Tokyo Weekender (2024)


What popular candy has over 300 different flavors in Japan? ›

There have been more than 300 limited-edition seasonal and regional flavors of Kit Kat chocolate bars produced in Japan since 2000, many exclusive to the country.

What is the break saying for Kit Kats? ›

The commercial featured an animated jingle, with the words "Have a Break, Have a Kit Kat" repeated several times over a catchy tune. The ad showed people from all walks of life taking a break and enjoying a Kit Kat, reinforcing the idea that the chocolate bar was the perfect snack for any occasion.

How many Kit Kat flavors are there? ›

Now, they're known for their "weird-flavored" Kit Kats, which come in 300+ flavors. Below, we explore the roots of the Kit-Kat (Japanese version) and seven rare Japanese Kit Kat flavors.

What does Kit Kat mean in Japanese? ›

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

Is Hi-Chew a Japanese candy? ›

Hi-Chew (ハイチュウ, Haichū) is a Japanese fruit candy sold by Morinaga & Company.

What candy comes in more than 200 different flavors? ›

Here's Why. - Food Republic.

What does Kit Kat stand for? ›

Other Kit Kat fans speculate that the name is an acronym for “Keep In Touch, Kappa Alpha Theta.” The wife of Kit Kat inventor Joseph Rowntree was a member of the Kappa Alpha Theta sorority, according to Mental Floss.

What is Kit Kat slang for? ›

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

What is a single Kit Kat called? ›

“The standard bars consist of four pieces, called fingers, and each finger can be snapped from the bar as an individual piece,” the Hershey Company writes of Kit Kat on the brand's official website.

What is the most rare Kit Kat? ›

KitKat Mini Tokyo Cacao will be available in a cacao-shaped pod with four bars for ¥756, or a box of eight for ¥1,296. This rare KitKat will only be available at souvenir stores in the Tokyo region, including Haneda and Narita airports, as well as Tokyo Gift Palette inside Tokyo Station.

What flavor is the black Kit Kat? ›

Dark Chocolate. A smooth combination of sugar and pure cacao. Not too bitter and not too sweet, this Kit Kat is for chocolate lovers!

Does Hershey own Kit Kat? ›

In the US, Kit Kat is sold by Hershey. In the rest of the world, Nestlé's in charge. That means different flavors across the globe, and different recipes — even two versions of a dark chocolate Kit Kat, Hershey's and Nestlé's, don't taste the same.

What is wasabi Kit Kat? ›

Look no further than our pack of Wasabi-flavored KitKats, straight from the Shizuoka region. If you're a fan of Japanese snacks, you'll love this twist on a classic treat. Our KitKats are infused with the bold, spicy flavor of wasabi, making for a one-of-a-kind taste experience.

Who owns Kit Kat? ›

In the 1980s, Nestlé, a Swiss multinational food and beverage company, acquired Rowntree's, the original producer of KitKat. Since then, Nestlé has taken over manufacturing and distribution of this popular snack, leading to its widespread global availability.

Is it Kit Kat or Kit Kat? ›

It was renamed Kit Kat Chocolate Crisp in 1937, and just Kit Kat after World War II. Since making its first television appearance in a UK advertisem*nt in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat".

What is the number 1 chocolate in Japan? ›

#1 Meiji. Meiji ranks number one, as they are the manufacturer behind many best-selling chocolates, such as "Kinoko no Yama" and "Macademia Chocolates".

What is the craziest flavor of ice cream sold in Japan? ›

Shirasu (Whitebait)

Whitebait might seem an unlikely ice-cream flavour, but it's not unheard of in Japan. Sometimes vanilla ice-creams are dipped into a topping of whitebait, often their flavour is infused throughout, and sometimes a splash of soy sauce is added into the mix.

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