Pusha T is an accomplished rapper, president of GOOD Music and co-owner of his own clothing brand 'Play Cloths'. Back in 2003, Pusha T was simply a member of the Clipse with his brother No Malice.
Clipse was closely associated and signed to the Star Trak record label spearheaded by Pharrell Williams.
Because of the duo’s partnership with Pharrell, they ended up collaborating with Justin Timberlake following his split from NSYNC.
Clipse was featured on Timberlake’s debut solo single ‘Like I Love You’ produced by The Neptunes released in 2002.
The following year, Timberlake and Pusha T went on to collaborate on the song 'I'm Lovin' It'. Pusha T co-wrote the song and McDonald’s paid Timberlake $6 million to sing the song.
I'm Lovin' It was released in November of 2003 and charted well internationally. Because of this, it makes Pusha T a composer of McDonald’s longest-running marketing campaign in history.
This particular story wasn’t unearthed until 2016 when Pusha T tweeted about it. Following on from Pusha T’s tweet, two of the song’s co-creators dismiss Pusha T’s involvement in the song.
The co-writers dismissal of Pusha T’s claim is contradicted by the fact Pusha T’s rapping can be clearly heard on the Global advert version of the song.
Since the song’s creation, the jingle and slogan are still used by McDonald’s to this very day. Despite Pusha T writing the song, he said that he doesn't own publishing rights to the song.
In an interview with Drink Champs, Pusha T said; “I took a super L, just upfront, no publishing. Shoutout to Steve Stoute, he gave me the check and I was like ah great.'” “I want artists to know that part. Keep your publishing. That check will be nice, but 'I’m Lovin’ It' been running for how long now? I did This in ’03. Who knows what it would have been?”
Ironically, Pusha T says he does own 40% of the publishing rights to an Arby’s commercial jingle.
Clipse was featured on Timberlake's debut solo single 'Like I Love You' produced by The Neptunes released in 2002. The following year, Timberlake and Pusha T went on to collaborate on the song 'I'm Lovin' It'. Pusha T co-wrote the song and McDonald's paid Timberlake $6 million to sing the song.
They were working with the idea that this song would be used in commercials for about six months. The deal was set up by a big name in the music business, Steve Stoute, and the brothers were paid what they thought was a lot at the time—around a million dollars to split between them.
One of the main problems with the "I'm Lovin' It" campaign was the lack of integration with the overall brand strategy. While the campaign was successful in creating a catchy slogan and an upbeat jingle, it did not necessarily align with the company's broader strategic goals or its reputation for quality food.
Taylor reports that German ad agency Heye & Partner came up with the slogan "Ich Liebe Es," which roughly translates to "I'm Loving It." But they needed to put the slogan to music. To do that, the agency reached out to a music production company called Mona Davis, founded by Tom Batoy and Franco Tortora.
One of the best known jingle-writers was Barry Manilow.
He wrote classics such as Band-Aid's “I am stuck on Band-Aid, 'cause Band-Aid's stuck on me”, State Farm Insurance's “Like a good neighbor…”, And, the hugely popular (at the time) jingle for McDonalds in 1971, “You Deserve A Break Today”.
Some true fans might remember “You Deserve a Break Today,” “We Do It All For You,” “We Love to See You Smile,” or the menu song, sometimes unearthed on TikTok. Yet none have stuck around as long as “I'm Lovin' It,” which became the company's longest-running campaign after just seven years, according to Ad Age.
Soundtracked by Yello's 1985 hit 'Oh Yeah' - some viewers have been wondering if the song title was picked thanks to the famous golden arches being yellow.
The "Ba ba da Ba ba ba" jingle is a perfect example of how a trademark can transcend advertising and become part of popular culture. By registering this auditory phrase, the restaurant services have secured exclusive rights to use it and further solidify its brand identity.
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