- Started by Mac and Dick McDonald
- Typical drive-in restaurant
- Had a menu with a large variety of foods
1948:Alterations
- Menu was revised and changed to only having 9 items
- 15 cent hamburger
1949:
- French fries replace potato chips
- Thick milkshakes
1955:First McDonald’s opens
- Des Plaines, Illinois (April 15th)
- Stanley Metson design (1953)
- $366.12 first day sales
1965:Over 700 restaurants
1966:First Commercial
- Ronald McDonald and the “flying hamburger”
- Ronald = instant hit
1967:International
- Canada & Puerto Rico
- 119 countries now
1971: “You Deserve A Break Today!”
1974:First Ronald McDonald house
1975:Breakfast
1995:Have You Had Your Break Today?
1996:Creates global websitewww.aboutmcdonalds.com/
2008:Global Packaging update
2011:Improved nutrition choices
