What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (2024)

What are the world's top tourism spots? These were the most popular countries to visit in 2022, according to international tourist arrival statistics by the World Tourism Organization.

Image: Jörg Carstensen/dpa/picture alliance

What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (1)

10th place: Austria

Our top 10 list starts in Austria, which welcomed 26.2 million visitors in 2022. In addition to exploring the major cities of Vienna and Salzburg, tourists headed to the mountains. In fact, almost two-thirds of the country consists of high Alpine terrain, providing opportunities for hiking and skiing as well as challenging one's fear of heights on the Dachstein Skywalk.

Image: K. Thomas/blickwinkel/picture alliance

What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (2)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (3)

9th place: Greece

Greece boasts numerous ancient sights and a picturesque islands to discover. Whether exploring the popular islands of Crete, Mykonos or Santorini (pictured), visiting the Acropolis in Athens or small villages in the Peloponnese, 27.8 million holidaymakers were drawn to Greece in 2022 according to the statistics published by UN's World Tourism Organization (UNWTO).

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What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (4)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (5)

8th place: Germany

Around 28.5 million tourists came to Germany in 2022. There's plenty to see in the country, including the Brandenburg Gate in Berlin, Heidelberg Castle, Cologne Cathedral and the fairy-tale reminiscent Neuschwanstein Castle. Oktoberfest, which took place in 2022 for the first time since the COVID pandemic hit, also attracted millions of visitors to Germany.

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What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (6)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (7)

7th place: United Kingdom

In 2022, the pandemic still had a significant impact on global travel, especially in Asia. This is why typically popular destinations such as Thailand and China did not make it into the ranking. However, the UK came in seventh place on the list, recording 30.7 million international tourist arrivals last year.

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What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (8)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (9)

Mexico welcomed 38.3 million tourists in 2022. The highlights of this vast country include not only the sandy beaches on the Caribbean side, such as those of the Isla Mujeres (pictured), but also the centuries-old temples and pyramids from the Mayan and Aztec periods, as well as charming cities with Spanish colonial architecture such as Oaxaca.

Image: Dmitry Eagle2308 Orlo/Zoonar/picture alliance

What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (10)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (11)

5th place: Italy

Whether visiting the Spanish Steps in Rome (pictured), exploring the canals of Venice, gazing at Renaissance art in Florence or eating a pizza in Naples, Italy is especially popular for city breaks. In 2022, 49.8 million visitors were drawn to Italy to experience the country's stunning landscapes, incredible art and architecture and mouth-watering cuisine.

Image: Patrizia Cortellessa/Pacific Press/picture alliance

What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (12)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (13)

4th place: Turkey

Warm weather and reasonable prices have long made Turkey a popular travel destination. 2022 was no exception, as around 50.4 million tourists visited the country. Cities on the Turkish Riviera such as Antalya, Side and Alanya (pictured) are especially popular destinations for tourists who prefer resorts, while the cosmopolitan city of Istanbul impresses with its legacy of history and culture.

Image: Svetlana Sultanaeva/Zoonar/picture alliance

What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (14)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (15)

3rd place: United States

Third place goes to the US, which saw 50.9 million visitors in 2022. Most of them came from the neighboring countries of Canada and Mexico, as well as from Europe. While nature lovers rave about the country's vast national parks, culture vultures have lots to explore in major cities like Chicago, San Francisco or New York City (pictured), the so-called city that never sleeps.

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What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (16)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (17)

2nd Place: Spain

Some 71.7 million foreign visitors opted for a trip to Spain in 2022. In summer, holidaymakers primarily head to beach destinations along the Mediterranean coast. But some cities are also very popular, like Granada. Here, tourists flock to the Alhambra (pictured), a UNESCO World Heritage Site dating from the period of Islamic rule. Madrid, Valencia and Barcelona also boast world-class attractions.

Image: Rupert Oberhäuser/picture alliance

What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (18)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (19)

1st place: France

France is the most popular tourist destination in the world. According to the UNWTO, around 79.4 million foreign tourists paid a visit to France in 2022. Almost one in four visitors explored Paris. But the beaches on the Cote d'Azur, the castles in the Loire Valley and the Atlantic coast with its picturesque island of Mont-Saint-Michel (pictured) helped make it a top destination.

Image: Ludovic Marin/AP Photo/picture alliance

What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (20)What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (21)
What are the world's 10 most popular travel destinations? – DW – 11/17/2023 (2024)

FAQs

What is the most visited country in 2023? ›

Europe is the Top Destination

The country is expected to repeat the number in 2024, influenced mainly by the 2024 Paris Olympics taking place in July and August. Spain followed France with 85 million visits in 2023, and the United States came in third place with 67 million tourists arriving in that year.

What is the most visited city in the world in 2023? ›

Istanbul, Turkey

Istanbul — is the city most visited in the world in 2023. It was visited by more than 20.2 million people. Tourists are attracted by the local oriental flavor combined with modern western features.

What is the least popular country in 2023? ›

According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

What is the least-visited country in the world? ›

1. Tuvalu. As mentioned by the United Nations World Tourism Organization, this remote Pacific archipelago clinches the title of the world's least-visited nation.

What are the top 10 tourist cities in the world? ›

The Top 10 most visited cities in the world 2024 are Bangkok, France, London, Dubai, Singapore, Kuala Lumpur, New York, Istanbul, Tokyo, and Antalya. Bangkok is the most visited country with 22.8 million visitors in 2023 followed by Paris and London with 19.10 million and 19.09 million visitors in 2023.

What's the most popular vacation destination? ›

Hawaii is the most popular domestic vacation destination among Americans.

What is the most visited country in the world in 2023? ›

The number of international tourist arrivals worldwide rose sharply in 2023 compared to the previous year across all the most visited destinations in the world. Overall, France was the most visited country by inbound travelers worldwide in 2023, with 100 million international tourist arrivals.

What is the most visited place on Earth? ›

1. Hong Kong, China with 27.880 million tourists per year.

What is the least visited country 2023? ›

With only 12,000 inhabitants, Tuvalu had approximately 3,700 visitors in 2023. The country's tourism focuses on its beautiful blue waters, beaches with swaying palm trees, snorkeling, and diving.

What is the most Googled travel destination in 2023? ›

Greece: A Timeless Gem

Greece has once again taken the top spot as the most Googled country to travel to in 2023. With its picturesque islands and rich history, it's no wonder Greece continues to captivate travellers worldwide.

What is the Global Destination Index 2023? ›

The 2023 GDS-Index showcases more than 40 new destinations spanning North America, Europe, Asia, and the Nordics, representing mainly small and medium-sized cities, housing a collective population of 22.4 million in contrast to returning destinations, boasting an average population of 74.4 million.

What is the most loved country in the world 2023? ›

Switzerland is the best country in the world for 2023.

What is the most googled country in 2023? ›

The most-searched-for countries on Google in 2023 were Greece, placing first, followed by Spain, Italy, Portugal, Croatia, Cyprus, Thailand, Egypt, Malta, and Morocco, according to Conde Nast Traveler, a destination guide website including travel reviews.

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