Halloween is coming soon, which means the month of October will be filled with costumes, scary movies and, of course, a lot of candy. Shoppers are expected to spend $2.7 billion on Halloween candy this year, according to The National Retail Federation and Prosper Insights & Analytics, which surveyed 7,013 consumers on their Halloween shopping plans.
Just in time for candy buying season, bulk candy dealer Candystore.com broke down the most popular Halloween candy across all 50 states, based on sales data from 2007 to 2016 with a focus on the months leading up to Halloween. The online retailer sells Halloween candy to variety of customers, ranging from individual buyers to event planners to large businesses. By chronicling Halloween candy sales by the pound across the country, the candy dealer determined the top three choices in each state.
Candy corn is the most widespread favorite, as the top Halloween candy in Idaho, New Mexico, Michigan, Alabama, South Carolina and Rhode Island. M&M’s are beloved on both coasts, winning the top candy spot in California, Pennsylvania and North Carolina.
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The results have brought a few surprises to Candystore.com media relations director Tom Johnson, who said he found it strange that the not typically popular Almond Joy was the most popular Halloween candy in Connecticut. He also did not expect that people in Montana would love Double Bubble bubble gum so much.
“It could just be that Montana has a small population — it would be easier for a fewer number of people to influence the overall results of that state,” he said. “You’re going to have an ‘unusual’ result in a smaller state.”
Halloween candy may divide us across state lines, but the U.S. can rally behind Skittles, Reese’s Cups and M&M’s, the top three most popular Halloween candies across the country, according to Candystore.com. On average, Skittles and Reese’s Cups have sold more than 3 million pounds annually over the last decade, while M&M’s have sold about 2.7 million.
Check out the most popular Halloween candy in your state above.
FAQs
Reese's Cups
It's simple yet mouthwatering for adults and children alike. Reese's is so beloved that it's the top-selling candy brand in America, with more than $2 billion in annual sales.
What is the #1 selling Halloween candy in the US? ›
Reese's Cups
It's simple yet mouthwatering for adults and children alike. Reese's is so beloved that it's the top-selling candy brand in America, with more than $2 billion in annual sales.
What is the most popular Halloween candy in the United States answer key? ›
What is the most popular Halloween candy in the U.S.?
- Reese's Peanut Butter Cups.
- M&M's.
- Hot Tamales.
- Skittles.
- Sour Patch Kids.
- Starburst.
- Hershey's Kisses.
- Candy corn.
When it comes to candy, trick-or-treaters in each state have their favorites and least favorites, so here are a few things to keep in mind if you're trying to be the most popular house on the block on Oct. 31. According to Candystore.com, the most popular candy in Michigan is Starburst.
What is the #1 candy in the United States? ›
Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930. M&M's are small, candy-coated chocolates that are produced by Mars, Inc.
What is the top 3 Halloween candy? ›
Instacart says every year, Reese's Peanut Butter Cups, peanut M&M's and regular M&M's end up in the top three of their most popular candy list. In the month leading up to last Halloween, they tracked the top sellers by total weight sold, and these were the Top 10: Reese's Peanut Butter Cups.
What is the most popular Halloween candy in all 50 states? ›
CandyStore.com has analyzed its sales data for the past 15 years and has determined that the top 10 Halloween candies are, in order from No. 1 to No. 10, Reese's Cups, M&M's, Hot Tamales, Skittles, Sour Patch Kids, Starburst, Hershey's Kisses, Candy Corn, Hershey's Mini Bars, and Snickers.
What is America's least favorite Halloween candy? ›
According to the study, Americans hate to receive candy corn the most on Halloween. However, it's not that sticky treat that's the most dangerous to eat on Halloween. The Jawbreaker is actually the top candy Americans admitted to not eating because of its potential dental impacts.
What is the most popular candy right now? ›
42.8 million Americans at Reese's Cups in 2020. They are actually the top-selling candy brand worldwide with more than $2 Billion in annual sales.
What is the top Halloween candy in New York State? ›
Most popular Halloween candy in New York
In New York state, the favorite Halloween candy is Sour Patch Kids, with a whopping 171,380 pounds sold. The second most popular choice is Hot Tamales, with 134,988 pounds sold.
CandyStore.com revealed the most popular Halloween candy for 2023 in each U.S. state by looking at candy sales data. In Texas, the most popular is Sour Patch Kids, followed by Reese's Cups and Starburst.
Which Halloween candy is the 1 favorite in Ohio? ›
The most popular Halloween candy in Ohio is Blow Pops with 171,607 pounds sold from 2007 to 2022, according to CandyStore.com.
What is Florida's most popular Halloween candy? ›
Florida's favorite Halloween candy: Reese's Cup.
What is the most popular Halloween candy in Georgia? ›
Georgia's sweet on a sour treat when it comes to Halloween. In its love of Jolly Ranchers, the Peach State stands alone.
What is South Carolina favorite Halloween candy? ›
What is the #1 candy passed out for Halloween? ›
Reese's Cups
It's simple yet mouthwatering for adults and children alike. Reese's is so beloved that it's the top-selling candy brand in America, with more than $2 billion in annual sales.
What is the famous American Halloween candy? ›
Instacart reports Reese's Peanut Butter Cups and Peanut M&Ms continue their reign as America's favorite Halloween candies.
What is America's favorite Halloween candy based on annual sales? ›
"Reese's Peanut Butter Cups, Peanut M&M's, and classic M&M's reaffirm their status as Halloween favorites among Americans coast to coast," Laurentia Romaniuk, Instacart's trends expert, told FOX Business.
What is the most popular Halloween candy in America according to Forbes? ›
Reese's Peanut Butter Cups are the country's favorite Halloween candy, especially beloved in California, Florida, Kansas, Kentucky, North Carolina and Wyoming, where they are No. 1.
