The ‘most popular’ Halloween candy in every state, according to online sales data (2024)

FAQs

What is the #1 selling Halloween candy in the US? ›

1. Reese's Cups. The classic combination of peanut butter and chocolate. It's simple yet mouthwatering for adults and children alike.

Nearly three in ten Americans say Reese's Peanut Butter Cups are their favorite Halloween candy (29 percent). This is consistent across party lines, including 29 percent of Democrats, 28 percent of independents, and 28 percent of Republicans.

Reese's Peanut Butter Cups are the country's favorite Halloween candy, especially beloved in California, Florida, Kansas, Kentucky, North Carolina and Wyoming, where they are No. 1.

Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930. M&M's are small, candy-coated chocolates that are produced by Mars, Inc.

The Top 10 Most Popular Halloween Candies

Chocolate over everything: Year after year, [they] see Reese's Peanut Butter Cups, Peanut M&M's, and regular M&M's at the top of the list, proving we all love chocolate. Following the top three, Hershey's Chocolate comes in sixth, followed by ninth place Kit Kat.

Most popular Halloween candy in the U.S.

Actually, we'll gladly take the majority of these. Reese's Peanut Butter Cups were voted the number one most popular Halloween candy in the nation, followed by M&M's and Hot Tamales. These are the candies that are most likely to make it into your bag.

The nationwide favorite is Reese's Cups, closely followed by M&M's, Hot Tamales, Skittles, and Sour Patch Kids. Candystore.com's data also highlights that Reese's Cups are the second-favorite Halloween candy in California, and Skittles are third.

What is the famous American Halloween candy? ›

Instacart reports Reese's Peanut Butter Cups and Peanut M&Ms continue their reign as America's favorite Halloween candies.

Using sales data for the time period before Halloween, the distributor determined which candy was the most popular with the winner being: Reese's Peanut Butter Cups. Here are the top 10 most popular candies in America, according to CandyStore.com: Reese's Peanut Butter Cups. M&Ms.

CandyStore.com has analyzed its sales data for the past 15 years and has determined that the top 10 Halloween candies are, in order from No. 1 to No. 10, Reese's Cups, M&M's, Hot Tamales, Skittles, Sour Patch Kids, Starburst, Hershey's Kisses, Candy Corn, Hershey's Mini Bars, and Snickers.

Anyone looking for a “trick” in exchange for their “treats” should absolutely buy up all the Circus Peanuts they can get their hands on. According to candystore.com's annual survey, these orange, peanut-shaped sugar nuggets are the most reviled Halloween candy in the United States.

According to the study, Americans hate to receive candy corn the most on Halloween. However, it's not that sticky treat that's the most dangerous to eat on Halloween. The Jawbreaker is actually the top candy Americans admitted to not eating because of its potential dental impacts.

Looking at each state's candy-buying habits, Utah took the number one spot with the highest share of candy purchases. Idaho, Alaska, Montana, and Washington rounded out the top five. Nationally, 82% of Americans partake in purchasing candy for the Halloween season.