The peanut butter cup innovation at Reese's never seems to stop, and now it's looking into its own past for a new flavor inspired by an old fan-favorite. There are so many Reese's products out there that these days it's basically impossible to try them all, going far beyond the classic peanut butter snacks to encompass seemingly every aisle in the grocery store, from frozen desserts to cookie kits. In fact, there are so many Reese's products that aren't cups that it can be easy to forget that the company is just as willing to throw out new flavors there as it is ready to make a coffee creamer. So it comes as almost a surprise that Reese's newest flavor, a Caramel Big Cup, isn't something that already exists.
According to a press release from the company, Reese's Caramel Big Cups will be available in grocery stores nationwide starting on November 17, 2023, with options for both standard and king-sized packages. Emily Stover, Reese's senior associate brand manager, says "Next to peanut butter, caramel is the most requested combination with chocolate," adding, "As the experts in chocolate and peanut butter deliciousness, we know what our fans want, and we're delivering on that with the Reese's Caramel Big Cup." The new Reese's cup is as simple as it sounds, with a thin layer of caramel being squeezed in underneath the peanut butter filling of the Big Cup.
Reese's Caramel Big Cup Brings Back A Lost Flavor From The Mid 2000s
Reese's says it's adding caramel to the Big Cup for the first time, but that distinction is important, because this isn't the first time it's paired peanut butter with caramel. A standard Reese's cup with caramel went on sale in 2006, lasting only a few years before it disappeared. Like many limited-run snacks from that era, it has evoked nostalgia from some fans, even if it was never that popular in its initial run.
There was even a Change.org petition to bring back the flavor in 2021, but it only garnered 78 signatures. Maybe the relative lack of excitement for the first version is why Reese's is coyly trying to play this off as a new flavor, forgoing the normal "fan favorite returns" announcements that normally go along with these kinds of releases.
The caramel flavor is actually a pretty big departure for Reese's when it comes to its cups. While it is never shy about new flavors, the emphasis on the filling has almost always been centered around peanut butter, with new products either changing the shape, the chocolate, or adding filling like Reese's Pieces and Reese's Puffs that are still focused on the same flavors. Caramel has a pretty strong taste, so it should be interesting to see how well it complements the peanut butter, or if it overpowers it. Either way, the Caramel Big Cup is something Reese's fans will certainly be clamoring to try.
Reese's Caramel Big Cup brings back a lost flavor from the mid 2000s. Reese's says it's adding caramel to the Big Cup for the first time, but that distinction is important, because this isn't the first time it's paired peanut butter with caramel.
Lawsuit against Hershey's: Carvings on Reese's packaging aren't on actual chocolates Four plaintiffs in Florida say Hershey falsely represented several Reese's Peanut Butter products by showing "explicit carved-out artistic designs" on the wrappers being sold.
In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's." Reese's was an associate sponsor of NASCAR Cup Series drivers Mark Martin (1994) and Kevin Harvick (2007–2010). Reese's sponsor the replay feature on the television broadcasts of the AHL Hershey Bears.
But what if you then learned that change was for the better? That Hershey is actually adding a layer of creamy caramel to the Reese's you love to make Reese's Caramel Big Cup, and classic Reese's Peanut Butter Cups are still available? Celebration! Everybody dance!
This should come as no surprise. The classic Reese's Peanut Butter Cups have been bestsellers since their inception in 1928, and the festive egg-shaped spin-off sticks to the same proven formula—offering what the Hershey Company calls an "ingenious flavor combination" of creamy peanut butter and classic chocolate.
Japan Had to Wait 90 Years to Purchase Reese's Cups
Luckily, Wal-Mart in Japan began stocking them and the nation was able to share in this chocolaty pleasure. But apparently Japanese Reese's are missing a preservative not allowed in the country that exists in American Reese's.
We know it's really easy to make people want a Reese's… you can basically show someone a cup and boom, they'll crave a peanut butter cup (this is fact). So we launched with a new tagline and mantra: “Not Sorry.” An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's.
Reese's today debuted its ad for the 2024 Super Bowl hyping a 'big change' for the brand. The 30-second commercial, titled, “Big Game,” takes a humorous look at fans' reaction to the new Reese's Big Caramel Cup.
Reese's Peanut Butter Cups have gotten smaller. They were 51 grams in the 80s. Today they're 42 grams (20% smaller than in the 80s). And the king size is 62 grams (20% larger than in the 80s).
The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.
By buying M&Ms, you get more than triple the candy for your money. As well as getting more sugar filled delights, MARS offers more variety of M&M flavors such as the classic milk chocolate, hazelnut, almond and more. Unfortunately, Reese's doesn't have much variety: only various chocolates and Reece's Pieces Cups.
Twix. Neither the left Twix or right Twix tasted better than the Reese's Fast Break in the first-round matchup between the two. The positives for the Twix were that people loved the crunch and the wafers, but it just wasn't enough to top Reese's.
Parade noted that “Reese's” sounds like the possessive form of Reese Witherspoon's first name, and it also rhymes with “pieces.” But some peanut buffs pronounce it “Ree-sees.”
The lawsuit alleges that Hershey falsely advertised Reese's products, including various seasonal shapes, by depicting carved-out designs on packaging that are absent on the actual products (see images above).
A Florida-based woman, Cynthia Kelly, is suing Hershey for alleged misleading packaging on the seasonally available Reese's Peanut Butter Pumpkins sold in October 2023. The wrapper on the candies features chocolate pumpkins with a nose and mouth, while the product inside the wrapper does not.
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