KITKAT Is Celebrating The Season Of Love With A Unique And Fun Love Break Lingo (2024)

KITKAT Is Celebrating The Season Of Love With A Unique And Fun Love Break Lingo (1)


It’s an unarguable fact that the youth today has their own way of communicating and expressing themselves. From quirky acronyms to wacky inside jokes, the youth have kind of created their own unofficial vocabulary. And in this vocabulary – the shorter, the better.

IYKYK, amirite?

KITKAT picked up on this insight, and engaged with the audience in a really unique way this Valentine’s Day. The brand straight up added a whole new set of expressions to the youth dictionary: #lovebreaklingo aka the language of love!

KITKAT created new and fun ‘love lingo’ expressions that people can use to express their feelings across various relationships – from best friends to first crushes, to even just with your buddies.

FCF – for your first crush forever
WCB – for who you declare the world’s coolest buddy
BBE – for your best bae ever!

… and so many others. You get the drift. It was short, it was fun, it was apt for the youth to use! How did they bring it to life?

Presenting: Love BreakPacks

KITKAT designed unique and limited-edition Love Break packs, which were all customised with this new love break lingo. Users can choose their pick of packs to celebrate and ‘take a break’ with their person – whether it is a friend or a partner.

The Love Break Lingo on these packs sure matched the vibe of the youth, enabling millions to express their love, and enabling KITKAT to keep it fresh and relevant.

KITKAT Is Celebrating The Season Of Love With A Unique And Fun Love Break Lingo (2)

Plus a sweet on-ground celebration to amp up the fun

KITKAT further brought its campaign to life with a unique OOH activation.

The brand installed an interactive kiosk across 3 prominent malls, and engaged with consumers with the help of pictures, customized filters, and a new experience.

So simple. So wholesome.

A clutter-breaking Valentine’s campaign

KITKAT served a unique and engaging campaign this Valentine’s Day. It spoke to the youth in a manner they resonate with, and it enabled so many people to express themselves in an authentic way.

It was unique, it was personal, and it was truly special!

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KITKAT Is Celebrating The Season Of Love With A Unique And Fun Love Break Lingo (2024)

FAQs

What is Kit Kat Love Break Lingo? ›

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.

What does Kit Kat mean in love language? ›

KITKAT: Kiss in Time, Kiss at Time. PERK: Perfect Emotional Romantic Kiss.

What does "have a break" have a Kit Kat meaning? ›

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

What is the unique selling point of Kit Kat? ›

Kit Kat Marketing Mix

Unique selling points: chocolate fingers with the signature tagline: 'Have a break, have a KitKat. '

What is the Kit Kat saying? ›

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

What is Kit Kat slang for? ›

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

What does Kit Kat stand for? ›

The print was “a weekly magazine for the home” and sold subscriptions for 50 cents. Other Kit Kat fans speculate that the name is an acronym for “Keep In Touch, Kappa Alpha Theta.” The wife of Kit Kat inventor Joseph Rowntree was a member of the Kappa Alpha Theta sorority, according to Mental Floss.

What does Kit Kat chocolate mean in lovers language? ›

Fruit n Nut – You are naughty. Milky bar – No one can replace you. KitKat – You are my world.

What is the key message of Kit Kat? ›

KitKat Tagline

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being.

How many sins is a Kit Kat? ›

Both flavours are 93 calories per bar or 4.5 syns.

What does Kit Kat mean in Japanese? ›

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

Does Kit Kat have a slogan? ›

Since making its first television appearance in a UK commercial in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". Since 1986 in the US, the jingle used in television advertisem*nts has been "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat bar!"

Why do Japanese people like Kit Kats so much? ›

Marketing. Marketing for Kit Kats in Japan is believed to have benefited from the coincidental false cognate with "Kitto Katsu", a phrase meaning "You will surely win" in Japanese. Some market research has shown that the brand is strongly correlated to good luck charms, particularly among students ahead of exams.

What is KitKat famous for? ›

KitKat's packaging has become the ultimate trademark of the brand, with its bold red and white shades and the iconic line, "Have a Break, Have a KitKat."

What are some fun facts about the KitKat bar? ›

Kit Kat® Bars
  • KIT KAT® Bars have long been associated with breaktime. ...
  • The KIT KAT® Bar got its start across the Atlantic in 1935. ...
  • We make more than 15 million KIT KAT® Bars a day at our Hazelton, Pennsylvania factory, located in the foothills of the Pocono Mountains.

What is the meaning behind Kit Kat? ›

Fast forward to now, and we all know and love it as Nestle KitKat. This somewhat simple name was derived from the Kit Kat Club, an exclusive 18th-century club for the elite in London. The name was chosen to add a hint of sophistication and grandness to this sweet and smooth snack.

What is the Kit Kat challenge? ›

The Kit Kat Challenge is a series where Stephen and Mallory eat various flavors of Kit Kats or Kit Kat-flavored products. The list also includes flavors that Stephen and Mal have tried prior to starting the Kit Kat Challenge.

What does the nickname Kit Kat mean? ›

However, Nestle also says that the “name first appeared on a boxed assortment of chocolates that Rowntree's made during the 1920s.” That name officially came from an 18th century Whig literary club titled after a man named Christopher Catling—or Kit Cat. It sounds like that might be the real origin of the Kit Kat name!

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