Kit Kat Takes a Break From 'Have a Break' Slogan (2024)

FAQs

Kit Kat Takes a Break From 'Have a Break' Slogan? ›

'Have a break, have a KitKat' was introduced in 1957 in London by Donald Gilles, an employee at JWT London advertising agency. KitKat's slogan invites people to give themselves a sweet break with KitKat bars.

Kit Kat (1957) – Have a Break Have a Kit Kat.

The slogan for KitKat is 'Have a break have a KitKat'. It was invented in 1957 by Donald Gilles, a JWT London advertising agency employee.

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957.

In 2004, Nestlé UK used the slogan "Make the most of your break", but later returned to the original slogan. The United States also used the short-lived slogan, "Tastes So Good, You'll Roar", in the early 1980s.

In 1957, Donald Gilles of the J. Walter Thompson ad agency created the slogan “Have a break. Have a Kit Kat” with the idea of associating the Kit Kat bar with the enjoyment of a short break from the working day.

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.

After speculation as to why KitKat Canada would ask Canadians to take a break from KitKat instead of taking a break with KitKat, the brand revealed that the pause from its own bars was in order to usher in the launch of its newest product: KitKat Pops.

The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree's Chocolate Crisp,” but in 1937 the candy bar was renamed as "KIT KAT® Chocolate Crisp".

The campaign encouraged associations of the product's name with the coincidental cognate Kitto Katsu (きっと勝つ), translated as "You will surely win", and could be mailed as a good luck charm for students ahead of university exams.

Are KitKats still wrapped in foil? ›

Britain's best selling chocolate is taking a break from nearly 70 years of tradition, it was revealed yesterday. KitKat is ditching the paper sleeve and foil wrapper which has encased the four fingers of chocolate wafer since 1935. Makers Nestlé Rowntree are spending more than £3m to change the packaging.

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

It was one of the most enduring advertising slogans in the history of confectionery, but now the 47-year-old "Have a Break - Have a KitKat" is to be abandoned.

“Some Kit Kats get broken while they are being made,” according to the clip. “And instead of throwing them out, the company crushes them up and adds sugar,” Zack explains, adding that the crushed wafers are mixed into a paste. “And that's what's on the inside of a Kit Kat bar.” Users ate up the info in the comments.

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.