KitKat slogan break (2024)

The makers of the KitKat chocolate bar are taking their own advice and having a break from using the company's 47-year-old slogan: "Have a break - have a KitKat".

Instead Nestle Rowntree is replacing the iconic statement with: "Make the most of your break."

KitKat's famous tagline was first used with the chocolate bar's debut television advert in 1957, but will disappear when the new catchphrase is introduced in a £5m campaign starting next month.

Nestle Rowntree decided to make the change after extensive market research showed that while most people knew the slogan, it had little effect in convincing them to buy the product, which is made in the firm's York factory.

A company spokeswoman said: "We are introducing a new advertising campaign to consolidate KitKat's position as one of the UK's best-selling chocolate bars.

"It reinforces KitKat's ownership of key snacking occasions, and offers consumers a fresh reason to buy the brand for these occasions."

Earlier this year the firm announced that sales dipped in 2003 by 9% to £95m, despite KitKat remaining Britain's favourite chocolate snack.

The spokeswoman said sales had picked up recently, pointing to a 10% rise in the past eight weeks.

The manufacturer says 47 of the chocolate bars are eaten every minute and it has no plans to change the taste of KitKats.

The brand was launched in 1935 as Rowntree's Chocolate Crisp, and was endorsed by the second world war government of Winston Churchill as a cheap and healthy source of nourishment.

KitKat slogan break (2024)

FAQs

KitKat slogan break? ›

What is the slogan for KitKat? The slogan for KitKat is 'Have a break have a KitKat'. It was invented in 1957 by Donald Gilles, a JWT London advertising agency employee.

Have a break have a KitKat slogan? ›

Have a Break, Have a KitKat Meaning. The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

Why does Kit Kat say have a break? ›

KitKat Tagline

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being. The brand encourages consumers to take a break and enjoy a KitKat bar as a way to unwind and recharge.

What is KitKat Love Break Lingo? ›

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.

Did KitKat change their slogan? ›

Instead Nestle Rowntree is replacing the iconic statement with: "Make the most of your break." KitKat's famous tagline was first used with the chocolate bar's debut television advert in 1957, but will disappear when the new catchphrase is introduced in a £5m campaign starting next month.

What slogan is take a break? ›

In conclusion, the "Have a Break, Have a Kit Kat" slogan has been an important part of the Kit Kat brand since the 1950s. It has helped to make Kit Kat one of the world's most popular chocolate bars, and has become a beloved part of popular culture.

What is the slogan for take a break candy? ›

Let's immerse ourselves in the simple yet powerful concept of KitKat's iconic advertising slogan: 'Have a break, have a KitKat. ' Introduced in 1937, Kitkat is one of the world's favorite chocolate brands and one of the most famous slogans.

What is the famous line of Kit Kat? ›

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

What is a Kit Kat slang? ›

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

Do you break a Kit Kat? ›

How do you eat a KitKat®? Take a moment to tear, break, snap and enjoy!

What was the original slogan for KitKat? ›

The KIT KAT® brand has long been associated with breaktime. The very first tagline was "the biggest little meal in London." In 1957 the "have a break, have a KIT KAT®" tagline was introduced.

What was KitKat originally called? ›

The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree's Chocolate Crisp,” but in 1937 the candy bar was renamed as "KIT KAT® Chocolate Crisp".

Did Reeses buy KitKat? ›

It is produced globally by Nestlé (which acquired Rowntree's in 1988), except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey in 1970). "Have a break...Have a Kit Kat!"

What company's slogan is "have a break, have a"? ›

KitKat introduced their 'Have a Break, Have a KitKat' tagline in 1957, and to this day it's widely recognised all around the world.

Who came up with Have a Break Have a Kit Kat? ›

In 1957, Donald Gilles, the executive at JWT London, created the iconic advertising line "Have a Break, Have a Kit Kat".

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