Kit Kat asks AI to take a break in its latest campaign (2024)

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Kit Kat asks AI to take a break in its latest campaign? ›

In a creative move, Kit Kat has asked for artificial intelligence to take a break, drawing inspiration from a Google study that suggests improved AI accuracy when given a break. In their latest ad, "Have A(I) Break," Kit Kat advocates for artificial intelligence (AI) and asks the audience to give it a break.

“We wanted to launch this innovation in a bold way, knowing that for our fans, the only reason why they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat,” says Riona Coller, marketing director, confectionery at Nestlé Canada.

However, it was not until 1957 that Donald Gilles, an employee at JWT London advertising agency, coined the brand's iconic slogan: 'Have a break, have a KitKat,' to tie Kitkat's advertising messages to its core product values of 'associating the KitKat bar with the enjoyment of a short break from the working day'.

For 85 years, KitKat has been encouraging humans to “Have A Break.” Now, their world-famous tagline has a new audience: AI. Today, AI is tasked with doing just about everything, from generating heartfelt letters to returning thoroughly detailed research results.

Yes, you heard it right – breaks! Contrary to the common belief that breaks interrupt workflow, when used effectively, breaks can actually enhance productivity, creativity, and overall well-being in AI endeavors. Let's delve into how you can harness the power of breaks to supercharge your AI productivity.

The slogan for KitKat is 'Have a break have a KitKat'. It was invented in 1957 by Donald Gilles, a JWT London advertising agency employee.

Nestle recalls mini KitKat bars over potential plastic contamination.

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being. The brand encourages consumers to take a break and enjoy a KitKat bar as a way to unwind and recharge.

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

KitKat has launched a new campaign, “Tech Frustrations”, that channels the winning Have a Break formula that made the brand so iconic.

Do you break a Kit Kat? ›

How do you eat a KitKat^®? Take a moment to tear, break, snap and enjoy!

He says: "Some Kit Kats get broken while they're being made, and instead of throwing them out, the company crushes them up and adds sugar. "And that's what's inside of a Kit Kat bar – it's literally crushed up Kit Kats." The broken KitKats are turned into a paste, and is then used to sandwich the wafers together.

Originally known by Londoners as “Rowntree's Chocolate Crisp,” the candy was renamed in 1937 to “Kit Kat^® Chocolate Crisp.” While KIT KAT^® Bars are a global confection, The Hershey Company has produced the candy in the U.S. since 1970.

Conclusion: AI is neither inherently good nor bad. It is a tool that can be used for both beneficial and harmful purposes, depending on how it is developed and used. It is important to approach AI with caution and responsibility, ensuring that it is developed and used in an ethical and transparent manner.

As long as future machines experience boredom (or something like it), then they will misbehave. Worse: they might even turn self-destructive or sad*stic.

Make it clear that AI-assisted cheating is a violation of these principles and discuss the long-term repercussions of such actions. Be Crystal Clear about Expectations: If you are forbidding the use of AI on all or some assignments, be clear both in your syllabus and any assignment specifications you provide.

With the promotion of alternative products, the Kit Cat brand decreased and was eventually discontinued.

Proper Consumption of the Kitkat (or PCK) verse 66:66 tells us that thou shalt not consume the kitkat without breaking the wafers. Just kidding, nobody cares if you break the wafers or not. You can eat KitKats any way you like.

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being.

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.