New KitKat campaign invites people to have a break from Tech Frustrations (2024)

FAQs

New KitKat campaign invites people to have a break from Tech Frustrations? ›

“Through this campaign, we want to encourage people to step away from their tech frustrations, take a moment to reflect and reset and come back with a renewed perspective. “And of course, what better way to take a break than by indulging in a delicious KitKat bar? So go ahead, Have a Break, Have a KitKat!"

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

Kit Kat (1957) – Have a Break Have a Kit Kat.

However, it was not until 1957 that Donald Gilles, an employee at JWT London advertising agency, coined the brand's iconic slogan: 'Have a break, have a KitKat,' to tie Kitkat's advertising messages to its core product values of 'associating the KitKat bar with the enjoyment of a short break from the working day'.

KitKat Tagline

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being.

Fast forward to now, and we all know and love it as Nestle KitKat. This somewhat simple name was derived from the Kit Kat Club, an exclusive 18th-century club for the elite in London. The name was chosen to add a hint of sophistication and grandness to this sweet and smooth snack.

Kit Kat's target market is both men and women belonging to all age groups. The brand displays itself as “youthful” in nature, and focuses on that segment of consumers who are fond of chocolates, and are willing to indulge themselves in chocolaty snacks.

Kitkat introduces a new way to express love and spread joy this Valentine's Day with its #LoveBreakLingo packs. Recognising the unique way that young people communicate, the brand created fun and quirky love lingo for various relationships, including best friends, first crushes, cool buddies, and besties.

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

What is the new campaign of KitKat? ›

“Through this campaign, we want to encourage people to step away from their tech frustrations, take a moment to reflect and reset and come back with a renewed perspective. “And of course, what better way to take a break than by indulging in a delicious KitKat bar? So go ahead, Have a Break, Have a KitKat!"

For 85 years, KitKat has been encouraging humans to “Have A Break.” Now, their world-famous tagline has a new audience: AI. Today, AI is tasked with doing just about everything, from generating heartfelt letters to returning thoroughly detailed research results.

He says: "Some Kit Kats get broken while they're being made, and instead of throwing them out, the company crushes them up and adds sugar. "And that's what's inside of a Kit Kat bar – it's literally crushed up Kit Kats." The broken KitKats are turned into a paste, and is then used to sandwich the wafers together.

After speculation as to why KitKat Canada would ask Canadians to take a break from KitKat instead of taking a break with KitKat, the brand revealed that the pause from its own bars was in order to usher in the launch of its newest product: KitKat Pops.

The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree's Chocolate Crisp,” but in 1937 the candy bar was renamed as "KIT KAT® Chocolate Crisp".

Relaxation, fun, accessibility, innovation.

Founded in the late 1690s by London bookseller Jacob Tonson, utilising the premises and consuming the food of pie-maker Christopher Cat, the Kit-Cat Club evolved into a club with a cast of prominent members of the cultural, political and social circles of the time.

KITKAT: Kiss in Time, Kiss at Time. PERK: Perfect Emotional Romantic Kiss.

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

KITKAT: Kiss in Time, Kiss at Time. . PERK: Perfect Emotional Romantic. Kiss. .