K15t | Unleash the Potential of Your Products (2024)

Does your customer support team receive the same questions over and over again? If so, it’s time to give your users and customers what they need – a Frequently Asked Questions (FAQ) page.

In this blog post, you’ll find some tips and examples that will help you create and manage your very own FAQ collection in Confluence which you can then publish as a publicly available help center.

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Confluence for Knowledge Management and FAQs

A customer recently asked me the best way to build an FAQ page in Atlassian Confluence. Was there a standard method they could use? Confluence ships with atroubleshooting article templatethat allows users to easily capture useful information and create a knowledge base. What it doesn’t include, though, is an FAQ page blueprint or template.

FAQ collections provide users with answersto common issues. And Confluence is a central source of corporate knowledge, so it’s the first place users will turn to when looking for help. Readers expect to find at-a-glance solutions – short, to-the-point and free of sales jargon. Let’s find out how to build an FAQ collection that gives them exactly what they want.

Pro Tip #1

Before we start, here’s an important piece of advice: You should place a reasonable limit on the number of questions (and answers) in your FAQs. Remember that 'FAQ' stands for ‘Frequently Asked Questions’ – not ‘Almost any question in the universe that could possibly be asked’.

Getting Started With A Single FAQ Page

The easiest way to create an FAQ collection is to put all your questions and answers on a single page. This works particularly well if all the questions relate to the same topic – such as purchasing and licensing – and the answers are relatively short and simple.

To keep the page clutter-free, I recommend making your answers collapsible. If you're using Confluence Data Center or Server, you can use our freeExpando app.It's a useful macro that allows you to expand page sections with a single click. Alternatively, you could use the standard ConfluenceExpand macro.

Pro Tip #2

Encourage readers to ask questions if their query isn't resolved from the existing FAQs – someone in your team can then update the documentation. For an internal FAQ page, you can add an info macro to request for questions to be submitted in the comments section.

If your FAQ page is published as a Scroll Viewport help center, you can connect it to your customer support system so your users can ask questions directly from the page.

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Each FAQ Entry on a Separate Page

You’ll need multiple question categories for more complex topics – such as when differentiating between products, business scopes, or other subjects. In addition, you’ll need aconsistent content structurefor more detailed answers.

For these subjects, it’s better to create an overview page that lists the FAQ sets at a glance, and a separate Confluence page for each question.By using acustom page template, you can ensure the pages follow a standardized structure:

  • The page title containing the question.
  • A rich-text area where authors can enter more detailed text, e.g. information, examples, and additional descriptions.
  • The answer, which may contain rich-text formatting, images, tables, etc.
  • Related pages,using theContent by Label macro.
  • A label 'FAQ', accompanied by a label that corresponds to the question category, e.g. 'product_a".

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Providing anFAQ Overview Page

You’ll need to create an overview page that consolidates all of your question/answer pages.

Using the Children Display macro

If your FAQ has too many questions to fit on a standard screen, I suggestadding each page into a Children Display macro:

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This works especiallywell if you want to publish your Confluence documentation as a help center using Scroll Viewport. Once published to a help center, the table of contents appears as an easily navigated list for your readers. They can then click on the question that's most relevant to them to go to that page:

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But if your FAQ page is just going to be viewed in Confluence, it's good practice to use a three-column layout, andto group child pages of a specific type using theContent by Label macrothat lists all pages within a category (that also have the ‘FAQ’ label).

Using the Content by Label macro

Alternatively, you could use theChildren Display macroto display the hierarchy of subpages at a glance.

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ARecently Updated macrowill help frequent visitors quickly access the latest changes in your FAQ collection.

Pro Tip #3

Give your readers an alternative way to find answers by providing a search function, e.g. by using Confluence'sLivesearch macro.

If you're publishing your documentation as a help center for your users, Scroll Viewport's Help Center theme comes with built-in search functionality. Check it out→

Advanced FAQ Structure Using Page Properties

There may be some instances where you want to add some criteria to each question page. For example, to note the target audience, or to track the dates in which the content is valid. To do this, I recommend adding a table to each page with the criteria of interest, and placing it inside aPage Properties macro.Thismacro letsyou define tabular metadata for Confluence pages, which you can use to enhance your FAQ overview page.

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With criteria on each question page, consider adding the correspondingPage Properties Report macroto your FAQ overview page.In this example, you could use the macro to display the validity period of the information provided, or to differentiate between target audiences.

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Pro Tip #4

The Page Properties Report macro also enables you to display only certain columns in the report table. So if some page properties aren’t relevant to the overview page, you can use the macro’s ‘Columns to show’ parameter to specify the properties to be displayed (the page title will always be shown).

Managing User-Generated Q&A Content With Questions for Confluence

Another even more collaborative approach is to move from FAQs to Q&As, by crowd-sourcing both questions and answers. That's the main purpose ofQuestions for Confluence. This Atlassian applets Confluence users ask questions, while their colleagues and fellow users provide the answers. In addition, users can rate responses – so the best answers rise to the top of the page.

If you want to consolidate knowledge from across your entire organization and create a Q&A expert community, Questions for Confluence is the perfect choice.

Anything Else?

Now you’ve got all the information you need to create FAQs in Confluence. But why stop there?

  • Create FAQ page templates that already have the corresponding labels and/or page properties.
  • You could develop a Confluence page blueprint that automates FAQ page creation, and provides a step-by-step configuration wizard.
  • If using internally on Confluence Data Center, integrateuser ratingsthat show you just how helpful your users find the FAQ pages.
  • Export your FAQ collection as aPDF or Word document, so everyone can access it in the format they require.

Providing an FAQ section in Confluence makes this collaboration platform even more attractive to your user base, especially when your FAQs are published as an online help center.

A Scroll Viewport help center built from your Confluence documentation allows your users to search for helpusing the powerful built-in search functionality. Your help center will also be indexed by search engines such as Google, so your articles can be found by your users from a quick Google search too.

Make it easy for your users to find and read your FAQs

Get started

K15t | Unleash the Potential of Your Products (2024)

FAQs

Which distribution strategy is best to distribute low priced products that may be impulse purchases? ›

Intensive distribution is important because it boosts revenue. Another advantage is that it promotes impulse buying and creates product awareness, further increasing sales. Nonetheless, a major shortcoming is that it denies companies the opportunity to charge premium prices.

What is the purpose for a value proposition in an entrepreneurial startup? ›

Your startup's value proposition defines the business model of your company, how the company will generate profit and revenues and how the customers will reach and experience the value of your product.

What are the 4 types of impulse buying? ›

There are four different types of IB: Pure Impulse Buying, Reminder Impulse Buying, Suggestion Impulse Buying, and Planned Impulse Buying (Hosseini, Zadeh, Shafiee, & Hajipour, 2020).

What are the 3 major objectives of promotion explain briefly? ›

The main objectives of promotion are: To differentiate products or services. To increase the demand and hence the sales. To communicate with the market.

What are the 5 marketing strategies? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.

What is the specific goal of product promotion? ›

Product promotion persuades customers to buy a particular good or service. Primary product promotion aims to stimulate demand, or desire, for an entire class of goods or services. Secondary, or selective, product promotion is used to stimulate demand for a specific brand of a product.

How would you define a unique selling proposition? ›

A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site.

What is an example of a unique value proposition? ›

“We help (X) do (Y) by doing (Z).” This formula helps you emphasize benefits over features to appeal to your audience and their wants and needs. For example, a unique value proposition for a web design agency might be: “We help small business owners grow their audience with attractive, affordable websites.”

What is an example of a value proposition statement? ›

Your local coffee shop may have a value proposition that's similar to this one: We help our local customers to feel good and do good by fueling them up with artisanal coffee in a community-focused space.

Which distribution is used for low price consumer items? ›

Intensive Distribution

This method involves the manufacturers, sales teams, and commercial representatives; They distribute products to sales outlets. Manufacturers of low-cost products generally use this distribution method with a high frequency of consumption.

What is an effective strategy that can be used by consumers to avoid impulse buying? ›

People with impulsive spending habits may want to stop—but don't know where to start. Sticking to a budget, setting savings goals, using shopping lists and paying in cash are all ways to try to limit impulse buying.

What approaches do retailers use to motivate impulse purchases? ›

Sales people that provide guidance and a pleasant shopping experience stimulate consumer spending. They can inform customers about the scarcity of a product, offer free samples or trials, and give money-back guarantees to encourage impulse buying.

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