Have a paper-wrapped break with KitKat (2024)

KitKat, one of the world's most popular confectionery products, is introducing recyclable paper packaging as a pilot test for the brand.

The recyclable paper packaging will be available for a limited time for its four-finger bar in Australia, across Western Australia, South Australia and Northern Territory.

Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, a local retailer. The pack has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.

Packaging experts at Nestlé's Confectionery Research and Development Center in York, UK adapted and tested the paper, while scaling it up for use on modified high-speed flow wrapping equipment.

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: "We are exploring different types of alternative packaging solutions for our confectionary products. For KitKat, the challenge was to find the right paper packaging solution with a high level of barrier properties to adequately protect the chocolate. We had to maintain the perfect balance between the iconic crispy wafer and smooth chocolate that people know and love, whilst at the same time ensuring the packaging is recyclable in the paper stream."

The paper packaging pilot for KitKat is another positive step in Nestle's commitment to use innovation to meet its packaging commitments. Nestlé has set a goal to reduce the use of virgin plastics by a third by 2025, which includes using less plastic, recycled plastic, and alternatives to plastic packaging. Other recent innovations are Smarties, which introduced recyclable paper packaging for all its confectionery products globally in 2021 and Quality Street, which introduced recyclable paper wrappers in 2022.

Read the full news release from Nestlé Australia.

Have a paper-wrapped break with KitKat (2024)

FAQs

Have a paper wrapped break with KitKat? ›

The paper packaging pilot for KitKat is another positive step in Nestle's commitment to use innovation to meet its packaging commitments. Nestlé has set a goal to reduce the use of virgin plastics by a third by 2025, which includes using less plastic, recycled plastic, and alternatives to plastic packaging.

Have a break, have a KitKat analysis? ›

Have a Break, Have a KitKat Meaning. The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days. Being simple and easy to understand, KitKat's slogan invites people to give themselves a sweet break with KitKat bars.

What is the message strategy of KitKat? ›

Social media engagement. The KitKat marketing strategy focuses on three things: connecting with people, showing who they are, and keeping everyone updated about their brand. They're clever about using different social media platforms. On Instagram, they share cool campaigns that put a new spin on their famous slogan.

Why is KitKat saying to take a break? ›

The Nestle brand wants to tell Canadians that there is no one way to enjoy its chocolate. KitKat is expanding its “Your Break, Your Rules” platform with a new national campaign aimed at Gen Z. “#MyBreak” celebrates a variety of strange ways KitKat products can be enjoyed.

What is the break saying for KitKats? ›

'Have a break, have a KitKat' was introduced in 1957 by Donald Gilles, an employee at a London advertising agency.

Why is KitKat being recalled? ›

Nestle recalls mini KitKat bars over potential plastic contamination.

Have AI breaks have a Kit Kat? ›

KitKat's campaign is more than just an advertisem*nt; it's a creative exploration into the parallels between human and AI productivity. It serves as a reminder to brands and marketers about the power of authenticity and research-backed storytelling.

What is the famous line of Kit Kat? ›

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

Does AI work better with a break? ›

Yes, you heard it right – breaks! Contrary to the common belief that breaks interrupt workflow, when used effectively, breaks can actually enhance productivity, creativity, and overall well-being in AI endeavors. Let's delve into how you can harness the power of breaks to supercharge your AI productivity.

What does KitKat stand for? ›

Other Kit Kat fans speculate that the name is an acronym for “Keep In Touch, Kappa Alpha Theta.” The wife of Kit Kat inventor Joseph Rowntree was a member of the Kappa Alpha Theta sorority, according to Mental Floss.

What does the KitKat symbolize? ›

Actually, in Japan, Kit Kats are actually known as a symbol of good luck. More specifically, a good luck charm for exam students.

What is Kit Kats slogan? ›

Since making its first television appearance in a UK commercial in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". Since 1986 in the US, the jingle used in television advertisem*nts has been "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat bar!"

How old is KitKat? ›

The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree's Chocolate Crisp,” but in 1937 the candy bar was renamed as "KIT KAT® Chocolate Crisp".

Have a break have KitKat? ›

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being.

Who owns KitKat? ›

In the 1980s, Nestlé, a Swiss multinational food and beverage company, acquired Rowntree's, the original producer of KitKat. Since then, Nestlé has taken over manufacturing and distribution of this popular snack, leading to its widespread global availability.

What is KitKat Love Break Lingo? ›

KITKAT designed unique and limited-edition Love Break packs, which were all customised with this new love break lingo. Users can choose their pick of packs to celebrate and 'take a break' with their person – whether it is a friend or a partner.

What year did the KitKat jingle come out? ›

“Gimme a break, gimme a break. Break me off a piece of that…” You know the rest of the words, and apparently most people do. Since its debut in 1986, the Kit Kat jingle has repeatedly been recognized as one of the most memorable advertising jingles of all time.

Why have KitKat changed the wrapper? ›

Why is this important? Single use plastic and plastic wrap are not recyclable, and with so much plastic in the environment, Nestle could make a difference to the plastic pollution situation. Both paper and foil, like the old packaging used, can be recycled. Also, the eating experience is not the same.

What is the KitKat challenge? ›

The Kit Kat Challenge is a series where Stephen and Mallory eat various flavors of Kit Kats or Kit Kat-flavored products. The list also includes flavors that Stephen and Mal have tried prior to starting the Kit Kat Challenge.

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