‘Trader Joe’s Pronto’: Company launches grab-and-go concept amid controversy (2024)

  • Trader Joe’s has launched a grab-and-go concept in New York City called Trader Joe’s Pronto, opening the shop directly next to an existing Trader Joe’s store near Union Square.
  • The Pronto shop offers a selection of sandwiches, salads, yogurts, beverages and other ready-to-eat snacks.
  • The United Food and Commercial Workers (UFCW) union has accused Trader Joe’s of “union busting” since Pronto was opened in the company’s former wine shop, which closed in 2022 and prompted complaints from the labor group.

MANHATTAN, N.Y. (WPIX) – Trader Joe’s has launched a grab-and-go concept in New York City called Trader Joe’s Pronto, opening the shop directly next to an existing Trader Joe’s store near Union Square.

The new Pronto store currently occupies a space that formerly housed the location’s adjacent wine shop, which closed in 2022 and prompted complaints from a labor group.

“Trader Joe’s Pronto is a one-of-a-kind extension of our store in Union Square,” a spokesperson for Trader Joe’s confirmed to Nexstar.“This additional space allows us to carry more of the products our customers in this neighborhood purchase daily.”

The Pronto shop offers a selection of sandwiches, salads, yogurts, beverages and other ready-to-eat snacks, as seen in videos shared to social media.

One TikTok user who documented her visit added that there were “basically no lines” at checkout, especially compared to the more traditional Trader Joe’s next door.

She also theorized that Trader Joe’s is probably planning to open more Pronto locations in the near future, though the company has since confirmed that not to be the case.

“We do not have plans to open additional Trader Joe’s Pronto markets in New York or elsewhere in the country,” a spokesperson said.

The wine shop that formerly occupied the Pronto space closed abruptly on Aug. 11, 2022, leaving New Yorkers confused as to why the affordable store shuttered its doors.

‘Trader Joe’s Pronto’: Company launches grab-and-go concept amid controversy (1)

Shortly after its closure, the United Food and Commercial Workers (UFCW) unionfiled an unfair labor practice (ULP) charge against Trader Joe’s, claiming the company shuttered the store to prevent workers from unionizing. In response, the general counsel of the National Labor Relations Board (NLRB) scheduled a hearing for later this year concerning the allegations and the possible reopening of the wine shop.

When the Pronto shop opened in the same space, however, the UFCW issued another statement, calling the new store “a giant slap in the face.”

“We believe Trader Joe’s is doing everything in its power to prevent a profitable unionized shop from reopening,” the statement read, in part. “We refuse to let Trader Joe’s continue to get away with their egregious and illegal union-busting tactics.”

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  • ‘Trader Joe’s Pronto’: Company launches grab-and-go concept amid controversy (2)
  • ‘Trader Joe’s Pronto’: Company launches grab-and-go concept amid controversy (3)
‘Trader Joe’s Pronto’: Company launches grab-and-go concept amid controversy (2024)

FAQs

‘Trader Joe’s Pronto’: Company launches grab-and-go concept amid controversy? ›

'Trader Joe's Pronto': Company launches grab-and-go concept amid controversy. One TikTok user who documented her visit added that there were "basically no lines" at checkout, especially compared to the more traditional Trader Joe's next door.

What does pronto mean at Trader Joe's? ›

It has the chain's signature bold red logo above the entrance but with the addition of "Pronto" beneath. In Spanish, Italian, and Portuguese, "pronto" means "ready" or "quick." The name also pays homage to the first convenience stores the late entrepreneur Joe Coulombe opened before founding Trader Joe's in 1967.

What is Trader Joe's buying philosophy? ›

We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you. We buy in volume and contract early to get the best prices. If an item doesn't pull its weight in our stores, it goes away, making room for another innovative new product.

What is hidden in Trader Joe's? ›

If you're like us, and you didn't know, Trader Joe's actually hides stuffed animals all around its stores. Once we let that news sink in, we were on a mission to figure out why.

What is the old name for Trader Joe's? ›

Trader Joe's is named after its founder, Joe Coulombe. The company began in 1958 as a Greater Los Angeles area chain known as Pronto Market convenience stores.

What is the Trader Joe's controversy names? ›

The petition adds: "The Trader Joe's branding is racist because it exoticizes other cultures — it presents 'Joe' as the default 'normal' and the other characters falling outside of it — they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San. '"

What are Trader Joe's 7 core values? ›

Crew Member 1: #1's integrity… Crew Member 2: Our 2nd value is product driven company… Crew Member 3: Wow customer service… Crew Member 4: No bureaucracy… Crew Member 5: Kaizen… Crew Member 6: The store is our brand… Crew Member 7: We're a national chain of neighborhood grocery stores.

Does Aldi own Trader Joe's? ›

Aldi Nord also owns the Trader Joe's grocery chain in the United States which operates separately from the group. Aldi Süd's responsibilities are for Southern Germany, Australia, China, Ireland, United Kingdom, United States and through Austrian subsidiary Hofer AG in Austria, Hungary, Italy, Slovenia and Switzerland.

Why do Italians answer Pronto? ›

When answering the phone, "pronto" is used exactly in its meaning of "ready" and indicated you are ready to speak. It is an habit dating back to when phone calls had to be connected manually by an operator, so the recipient had to signal in some way that s/he was on the line.

What is the definition of at pronto? ›

Pronto is an adverb meaning promptly or quickly. If someone asks you to do something pronto, they want it done now.

What does 2 bells mean at Trader Joe's? ›

The number of rings holds a message for store employees. One bell signals that it's busy and it's time to open another register. Two bells mean there are questions at the checkout. When three bells ring, they're summoning a manager, reports the company.

What are employees called at Trader Joe's? ›

Mates and merchants

Instead of calling their workers employees, Trader Joe's has nautical titles for positions. crew members are entry-level workers. Merchants are crew members who've received recognition for stellar customer service.

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