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While changing consumer behavior, such as increased attention to sustainable food production and healthy lifestyle choices, poses new challenges for the chocolate industry to ensure long-term success, companies can still rely on steadfast consumer interest. U.S. consumers eat about three billion kilograms of chocolate confectionery annually. Produced from the seed of the tropical Theobroma cacao tree, cocoa has been cultivated for at least three millennia. This food originated in Central and South America. However, today cocoa is mostly produced on the African continent to first and foremost cover the appetite of the American consumer.
United States chocolate market
Does any country have a bigger sweet tooth than the United States? It does not look that way. Overall, the United States is the leading world market for confectionery of any kind. The U.S. chocolate confectionery market is estimated to be worth 53.46 billion U.S. dollars, only expected to grow in the coming years.The country is also the worldwide leading importer of chocolate and products with chocolate. Imports of this nature amount to over 3.8 billion U.S. dollars annually. U.S. imports exceed those of the next largest importer by over a billion U.S. dollars.U.S. consumers ate nine kilograms of chocolate on average per person in 2023. These nine kilograms are made up of a variety of local and international brands.
Brands in the U.S. market
In the U.S. chocolate market, two companies set the bar by which everyone else's performance is measured. Hershey and Mars claim the biggest share of the United States chocolate market. Hershey's share is about a third. Mars claims a bit more than a quarter of the market for its products. Hershey's is known by over ninety percent of U.S. adults. The Mars-owned brand Dove Chocolate falls three percent short of ninety percent brand awareness. When those who regularly buy chocolate bars are asked, Hershey's and Reese's come up as the most popular chocolate bar brands among U.S. consumers.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 16, 2024
Key insights
- U.S. chocolate confectionery market size
- 53.46bnUSD
Detailed statistics
Revenue of the chocolate confectionery industry in the U.S. 2019-2029
- North America's share of the global chocolate market
- 22%
Detailed statistics
Share of global chocolate confectionery market financial year 2022/23, by region
- Revenue growth of the U.S. chocolate confectionery market
- 7.03%
Detailed statistics
Revenue growth of chocolate confectionery in the U.S. 2020-2029
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Overview
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- Premium Statistic Revenue of the chocolate confectionery industry in the U.S. 2019-2029
- Premium Statistic Revenue growth of chocolate confectionery in the U.S. 2020-2029
- Premium Statistic Per capita revenue of the chocolate confectionery industry in the U.S. 2018-2028
- Premium Statistic Price per unit in the chocolate confectionery industry in the U.S. 2018-2028
- Basic Statistic Attitudes towards chocolate in the United States 2022
Overview
- Premium Statistic Revenue of the chocolate confectionery industry in the U.S. 2019-2029
Revenue of the chocolate confectionery industry in the U.S. 2019-2029
Revenue of the chocolate confectionery market in the United States from 2019 to 2029 (in billion U.S. dollars)
- Premium Statistic Revenue growth of chocolate confectionery in the U.S. 2020-2029
Revenue growth of chocolate confectionery in the U.S. 2020-2029
Revenue growth of the chocolate confectionery market in the United States from 2020 to 2029
- Premium Statistic Per capita revenue of the chocolate confectionery industry in the U.S. 2018-2028
Per capita revenue of the chocolate confectionery industry in the U.S. 2018-2028
Average revenue per capita of the chocolate confectionery market in the United States from 2018 to 2028 (in U.S. dollars)
- Premium Statistic Price per unit in the chocolate confectionery industry in the U.S. 2018-2028
Price per unit in the chocolate confectionery industry in the U.S. 2018-2028
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- Basic Statistic Attitudes towards chocolate in the United States 2022
Attitudes towards chocolate in the United States 2022
Attitudes towards chocolate in the United States in 2022
Trade
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- Premium Statistic U.S. import value of chocolate and food containing cocoa 2022, by country
- Premium Statistic U.S. import volume of chocolate and food containing cocoa 2023, by country
- Premium Statistic U.S. export value of chocolate and food containing cocoa 2023, by country
- Premium Statistic U.S. export volume of chocolate and food containing cocoa 2023, by country
Trade
- Premium Statistic U.S. import value of chocolate and food containing cocoa 2022, by country
U.S. import value of chocolate and food containing cocoa 2022, by country
Import value of chocolate and chocolate containing products of the United States in 2022, by country (in million U.S. dollars)
- Premium Statistic U.S. import volume of chocolate and food containing cocoa 2023, by country
U.S. import volume of chocolate and food containing cocoa 2023, by country
Import volume of chocolate and chocolate containing products of the United States in 2023, by country (in million kilograms)
- Premium Statistic U.S. export value of chocolate and food containing cocoa 2023, by country
U.S. export value of chocolate and food containing cocoa 2023, by country
Export value of chocolate and chocolate containing products from the United States in 2023, by country (in million U.S. dollars)
- Premium Statistic U.S. export volume of chocolate and food containing cocoa 2023, by country
U.S. export volume of chocolate and food containing cocoa 2023, by country
Export volume of chocolate and chocolate containing products from the United States in 2023, by country (in million kilograms)
Segments
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- Premium Statistic Retail sales of chocolate confectionery in the United States 2020-2024, by category
- Premium Statistic Top chocolate covered salted snacks vendors by dollar sales in U.S. 2022
- Premium Statistic Leading brands of chocolate under 3.5 oz in the U.S. in 2021, by sales
- Premium Statistic Sales of top gift box chocolate brands in the U.S. 2022
Segments
- Premium Statistic Retail sales of chocolate confectionery in the United States 2020-2024, by category
Retail sales of chocolate confectionery in the United States 2020-2024, by category
Retail sales of chocolate confectionery in the United States from 2020 to 2021 with forecasts from 2022 to 2024, by category
- Premium Statistic Top chocolate covered salted snacks vendors by dollar sales in U.S. 2022
Top chocolate covered salted snacks vendors by dollar sales in U.S. 2022
Dollar sales of chocolate covered salted snacks in the United States in 2022, by vendor (in million U.S. dollars)
- Premium Statistic Leading brands of chocolate under 3.5 oz in the U.S. in 2021, by sales
Leading brands of chocolate under 3.5 oz in the U.S. in 2021, by sales
Leading brands of chocolate under 3.5 oz in the United States in 2021, by sales (in million U.S. dollars)
- Premium Statistic Sales of top gift box chocolate brands in the U.S. 2022
Sales of top gift box chocolate brands in the U.S. 2022
Sales of the leading gift box chocolate brands in the United States in 2022 (in million U.S, dollars)
Companies and brands
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- Basic Statistic U.S. market share of leading chocolate companies 2021
- Premium Statistic Leading chocolate confectionery companies in the United States in 2021
- Premium Statistic Most popular brands of chocolate bars in the U.S. 2021
- Premium Statistic Valentine's Day: Change in chocolate spending per consumer in the U.S. 2022, by brand
- Premium Statistic Hershey's brand profile in the United States 2023
- Premium Statistic Godiva brand profile in the United States 2023
- Premium Statistic Toblerone brand profile in the United States 2023
Companies and brands
- Basic Statistic U.S. market share of leading chocolate companies 2021
U.S. market share of leading chocolate companies 2021
Market share of the leading chocolate companies in the United States in 2021
- Premium Statistic Leading chocolate confectionery companies in the United States in 2021
Leading chocolate confectionery companies in the United States in 2021
Leading chocolate confectionery companies in the United States in 2021 (in million U.S. dollars)
Most well-known chocolate & candy bars brands in the United States 2023
Leading chocolate & candy bars brands ranked by brand awareness in the United States in 2023
- Premium Statistic Most popular brands of chocolate bars in the U.S. 2021
Most popular brands of chocolate bars in the U.S. 2021
Most popular brands of chocolate bars in the United States in 2021
- Premium Statistic Valentine's Day: Change in chocolate spending per consumer in the U.S. 2022, by brand
Valentine's Day: Change in chocolate spending per consumer in the U.S. 2022, by brand
Change in spending per consumer for chocolate in the United States in February 2022 compared to January 2022, by brand
- Premium Statistic Hershey's brand profile in the United States 2023
Hershey's brand profile in the United States 2023
Hershey's brand awareness, usage, popularity, loyalty, and buzz among chocolate and candy bar eaters in the United States in 2023
- Premium Statistic Godiva brand profile in the United States 2023
Godiva brand profile in the United States 2023
Godiva brand awareness, usage, popularity, loyalty, and buzz among chocolate & candy bar eaters in the United States in 2023
- Premium Statistic Toblerone brand profile in the United States 2023
Toblerone brand profile in the United States 2023
Toblerone brand awareness, usage, popularity, loyalty, and buzz among chocolate & candy bar eaters in the United States in 2023
Consumption
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- Premium Statistic Consumption of chocolate confectionery in the U.S. 2018-2028
- Premium Statistic Change in chocolate confectionery consumption in the U.S. 2019-2028
- Premium Statistic Per-capita consumption of chocolate confectionery in the U.S. 2019-2029
- Basic Statistic Consumption of chocolate brands in the United States 2022
Consumption
- Premium Statistic Consumption of chocolate confectionery in the U.S. 2018-2028
Consumption of chocolate confectionery in the U.S. 2018-2028
Consumption of chocolate confectionery in the United States from 2018 to 2028 (in billion kilograms)
- Premium Statistic Change in chocolate confectionery consumption in the U.S. 2019-2028
Change in chocolate confectionery consumption in the U.S. 2019-2028
Change in the volume of chocolate confectionery consumed in the United States from 2019 to 2028
- Premium Statistic Per-capita consumption of chocolate confectionery in the U.S. 2019-2029
Per-capita consumption of chocolate confectionery in the U.S. 2019-2029
Per-capita consumption of chocolate confectionery in the United States from 2019 to 2029 (in kilograms)
- Basic Statistic Consumption of chocolate brands in the United States 2022
Consumption of chocolate brands in the United States 2022
Leading chocolate brands ranked by share of consumers eating them in the United States in 2022
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