There’s a reason Snickers are called Snickers, and it’s not what you think at all (2024)

So that’s why they call it Snickers.

The average person probably has no clue how the renowned Snickers candy bar got it’s name and where it came from.

Under the eminent candy brand Mars Inc., the Snickers moniker actually traces back to a horse belonging to the founders of the company Ethel and Frank Mars, according to The Sun.

The couple invested in some land and bought a 3,000-acre horse breeding farm after notching their successful Mar-o-Bar company that created the famed Milky Way Bar.

At the time, the couple had been planning to create a new candy bar and put it in production as a nameless bar — that is, until one of their favorite horses named Snickers died.

So, to honor the horse, Ethel and Frank gave the “no-name” bar the name Snickers.

The iconic Snickers candy bar that chocolate lovers today can’t get enough of first hit stores in 1930 and sold for just five cents in Chicago.

The candy bar coated in milk chocolate topped with caramel and peanuts started gaining traction from buyers around the country — and the Mar’s couple decided to go worldwide.

Despite the candy bar’s success, executives in the UK were worried the Snickers name resembled the name “knickers” and could cause some controversy.

The term is generally used in the UK to describe a person’s underwear.

Ethel and Frank eventually got rid of the Snickers moniker — for bars only sold in the UK — and replaced it with the name “Marathon Bar.”

Soon after, the couple decided to revert back to the Snickers name and go universal for the sake of their own product in the UK.

The demand of the candy bar rose to greater heights in 2010, according to the Sun, when the “You’re not you when you’re hungry” Snickers ad made it to the big stage during the Super Bowl.

The Snickers ad featured Betty White in the Super Bowl XLIV commercial getting tackled in a mud puddle during a football game. When she get’s up and a girl shouts “Baby, eat a Snickers!”

White transforms into a man named Mike and returns to the field — where on the next play Mike tackles the quarterback played by Abe Vigoda.

The “You’re not you when you’re hungry” campaign would soon enough boost consumer rates for the bar and people all over the world had to get their hands on it.

Sicne then, big name celebrities as well as athletes like Mr. T, Joan Collins, Johnny Manziel, Rowan Atkinson’s Mr Bean, and even Elton John have appeared in Snickers commercials as part of the “You’re not you when you’re hungry” motto.

There’s a reason Snickers are called Snickers, and it’s not what you think at all (2024)

FAQs

There’s a reason Snickers are called Snickers, and it’s not what you think at all? ›

At the time, the couple had been planning to create a new candy bar and put it in production as a nameless bar — that is, until one of their favorite horses named Snickers died. So, to honor the horse, Ethel and Frank gave the “no-name” bar the name Snickers.

Why is a Snickers called a Snickers? ›

In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating.

What is the saying for Snickers? ›

The Snickers “You're Not You When You're Hungry” slogan has been an integral part of the brand's identity since it was first introduced in 2008. The slogan communicates the idea that when a person is hungry, they are not themselves and need a Snickers bar to help them get back to their normal state.

What is the slogan for Snickers satisfies? ›

Beginning with “Snickers really satisfies” in 1979, Snickers has evolved their tagline to, “You're not you when you're hungry,” creating a campaign featuring diva-like celebrities.

Why does Snickers satisfy your hunger? ›

That's when you'll reach for foods that will deliver an energy boost: high sugar, fast-digesting carbohydrates. These stimulants actually boost dopamine production, so in affect you are self-medicating correctly, although dangerously, because these foods can contribute to weight gain as well as erratic behavior.

What did Twix used to be called? ›

The name is a portmanteau of "twin sticks". Twix was called Raider in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international brand name.

What is the oldest candy bar? ›

Launched in 1866—nineteen years after Fry's created the first moulded, solid chocolate eating bar (in 1847)— Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand.

What is the most sold candy bar in the world? ›

1. Snickers. Snickers is not only best-selling candy bar in the U.S., it's also the best-selling worldwide. The Snickers bar, made by Mars Inc., was named after the Mars family's favorite horse.

Is a snicker rude? ›

To snicker is to laugh in a mean or disrespectful way, often expressing superiority. We might snicker at a bully who walks directly into a closed door. You can also use this word's near-synonym, snigg*r, to describe a short snort of a laugh or a scornful sound.

What is a Snickers in slang? ›

the act of laughing at someone or something in a silly and often unkind way: She barely stifled a snicker. His clothes prompted snickers and taunts from neighborhood boys.

What is the message of Snickers? ›

You're not you when you're hungry - Key takeaways

The Snickers campaign idea was to convince people that they are not themselves when hungry and are not acting as they should in a specific group. The ad solution for this problem is to eat a Snickers bar, ensuring you can be yourself and be part of that group.

Why is Snickers so famous? ›

Today, Snickers holds the title of the world's best-selling candy bar, with annual global sales reaching billions. Its universal appeal can be attributed to its perfect blend of textures and flavors, as well as its ability to evolve while staying true to its roots.

What does give him a Snickers mean? ›

: to give a small and often mean or sly laugh. snicker. 2 of 2 noun.

Is it OK to eat Snickers at night? ›

At night the sugar will wind you up when your trying to wind down. Snickers is not good for you and especially at night when your body is trying to go to sleep and it trying to digest the same time.. The peanuts in Snickers is very hard to digest..

How unhealthy is a Snickers bar? ›

bar contains 282 calories, 14 grams fat, 35 grams carbohydrate and 4 grams protein. So, that candy bar is approximately 45% fat, 50% carbohydrate and 5% protein. The 50% carbohydrate doesn't have me sweating, but the high fat and low protein content certainly don't do it any favors in the health department.

Why do bodybuilders eat Snickers? ›

Candy bars can help with post-workout recovery

Following a workout, you can optimize recovery and muscle-building by eating a combination of carbs and protein, according to Reed.

Was Snickers a race horse? ›

Concurrent to becoming candy moguls, Fred and Ethel Mars owned a Tennessee farm, named the Milky Way Farm, that bred racehorses. Some of these horses became regular sweepstakes winners; Ethel's favorite was named Snickers. Alas, the horse died just two months before the couple released their new candy bar.

Why did they change from Marathon to Snickers? ›

Snickers was actually named the Marathon mar in the UK between 1967-1990 because the original name rhymes with 'knickers' - so to avoid controversy, they decided to change it. In 1990 Mars wanted universal names for its products so the firm changed it back to Snickers.

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