The Most Popular Halloween Candy In America, By State (2024)

Covid-19 may have scared off Halloween in 2020, but trick-or-treaters will be out in full force again this year—even though there may be a candy shortage.

Of course, not every state has the same taste in sweets. Based on sales data collected by Candystore.com, a bulk candy retailer that has been satisfying America’s sweet tooth since 2007, each state has its own favorite treat—but Reese’s Cups are America’s favorite Halloween candy for 2021.Skittles, M&M’s, Starburst and Hot Tamales round out the top five. Candy Store compiled the results by comparing how many pounds of each candy it has sold over the past 14 years.

America’s Top 10 Halloween Candies

1.Reese's Cups

2.Skittles

3.M&M's

4.Starburst

5.Hot Tamales

6. Sour Patch Kids

7.Hershey Kisses

8.Snickers

9.Tootsie Pops

10. Candy corn

According to the National Retail Federation's annual Halloween spending survey, around$3 billion is expected to be spent on candy this year with more than $10 billion expected to be spent on the entire holiday. “Candy is the center of the Halloween night ritual,” explains Ben George, a content strategist at Candystore.com. “It's the ostensible reason why kids dress up in costumes, even if the fun of it all is the true reason.”

Although Reese’s Peanut Butter Cups were America’s overall favorite, it didn’t win the most states. Starbursts and Sour Patch Kids were the top candies insix states. (Starburst was most popular in Alabama, Idaho, Indiana, Michigan, South Dakota and Texas, while Sour Patch Kids were preferred in Alaska, Illinois, Maine, Massachusetts, Nebraska and New York.)Reese's and M&M's were tops in five states each, followed by Tootsie Pops which was the most popular candy in four states.

Candy Store also waded into the perilous territory of the “best” and “worst” Halloween candy based on a survey of more than 17,000 people. Reese’s scored a double victory this year—it was ranked the most popular and best candy. M&M’s were voted second best while Skittles came in third.

The 10 Best Halloween Candies

1.Reese's Cups

2.M&M's

3.Skittles

4.Snickers

5.Sour Patch Kids

6.Kit Kat

7.Twix

8.Hershey Bar

9.Butterfinger

10.Nerds

And in what is undoubtedly the most divisive issue in America at this time of year, candy corn remains both loved and loathed. Despite being the country’s 10th most popular sweet, Candy Store also named it the worst Halloween candy, having knocked off the dreaded Circus Peanuts a few years ago.

So if you want to avoid having your house toilet papered this year, don’t give out these treats:

The 10 Worst Halloween Candies

1.Candy corn

2.Circus Peanuts

3.Peanut Butter Kisses

4.Smarties

5.Necco wafers

6.Wax co*ke bottles

7.Mary Janes

8.Tootsie Rolls

9.Good & Plenty

10.Black licorice

The Most Popular Halloween Candy In America, By State (2024)

FAQs

The Most Popular Halloween Candy In America, By State? ›

Utah, you're the big winner, coming out on top with the most candy purchased, at 9.8 ounces per customer. Utah is followed by Montana, Alaska, Idaho, and Wyoming. Hawaii buys the least, at 3.7 ounces per customer, followed by Washington, D.C., Maine, Florida, and Alabama. Happy Halloween candy shoppers!

What state sells the most Halloween candy? ›

Utah, you're the big winner, coming out on top with the most candy purchased, at 9.8 ounces per customer. Utah is followed by Montana, Alaska, Idaho, and Wyoming. Hawaii buys the least, at 3.7 ounces per customer, followed by Washington, D.C., Maine, Florida, and Alabama. Happy Halloween candy shoppers!

What is the most popular Halloween candy in the United States? ›

So what are we all buying? CandyStore.com has analyzed its sales data for the past 15 years and has determined that the top 10 Halloween candies are, in order from No. 1 to No. 10, Reese's Cups, M&M's, Hot Tamales, Skittles, Sour Patch Kids, Starburst, Hershey's Kisses, Candy Corn, Hershey's Mini Bars, and Snickers.

What is the most famous candy per state? ›

The 'most popular' Halloween candy in every state, according to online sales data
StateTop Candy2nd Place
South CarolinaSkittlesButterfinger
South DakotaStarburstJolly Ranchers
TennesseeTootsie PopsSalt Water Taffy
TexasSour Patch KidsReese's Cups
47 more rows
Oct 8, 2023

What is the #1 candy in the United States? ›

Top-selling chocolates and sweets. Reese's Peanut Butter Cups are the No. 1 selling candy brand in the United States, consisting of white fudge, milk, or dark chocolate cups filled with peanut butter. They were invented by H.B. Reese after he founded the H. B. Reese Candy Company in 1923.

What state loves Halloween the most? ›

New Hampshire tops the list as the most Halloween-obsessed state, thanks to its huge number of corn mazes, 29 pumpkin patches, 12 haunted attractions, and the most Spirit Halloween costume stores per capita (16).

Which candy is the number 1 in sales during Halloween? ›

Most popular Halloween candies in each US state

"Reese's Peanut Butter Cups, Peanut M&M's, and classic M&M's reaffirm their status as Halloween favorites among Americans coast to coast," Laurentia Romaniuk, Instacart's trends expert, told FOX Business.

What is the #1 candy for trick or treaters? ›

1: Reese's Peanut Butter Cups. This perennial favorite easily finished first in the candy derby, earning the title of most popular Halloween candy in 18 states, including densely populated ones like California, Pennsylvania, and Massachusetts.

What is the top 5 popular candy? ›

Here are the top 10 most popular candies in America, according to CandyStore.com:
  • Reese's Peanut Butter Cups.
  • M&Ms.
  • Hot tamales.
  • Skittles.
  • Sour Patch Kids.
  • Starburst.
  • Hershey Kisses.
  • Candy Corn.
Oct 10, 2023

What is America's least favorite candy? ›

According to the study, American's hate to receive candy corn the most on Halloween. However, it's not that sticky treat that's the most dangerous to eat on Halloween.

What state eats the most candy? ›

Looking at each state's candy-buying habits, Utah took the number one spot with the highest share of candy purchases. Idaho, Alaska, Montana, and Washington rounded out the top five. Nationally, 82% of Americans partake in purchasing candy for the Halloween season.

What candy is Florida known for? ›

Florida's official state candy
  • Orange Slices.
  • Salt Water Taffy.
  • Dove.
  • M&M'S.
  • Citrus Hard Candy.
  • Orange Jolly Ranchers.
  • Lemon Drops.
  • Chocolate Covered Key Lime Bites.
Aug 9, 2019

What is the #1 selling candy bar? ›

This statistic shows the brands of chocolate and other candy eaten most often in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 48.06 million Americans consumed Snickers (Chocolate) in 2020.

What is the most popular candy in Texas? ›

In Texas, the most popular is Sour Patch Kids, followed by Reese's Cups and Starburst.

What state has the biggest candy store? ›

Largest Candy Store in America!

Sweeties carries classic candy, retro candy, bulk candy, wholesale candy, and much more! We are also one of Cleveland, Ohio's not-to-be-missed attractions!

Which US holiday sells the most candy? ›

While Halloween may be the most popular holiday for candy sales, other holidays also have a significant impact on the consumption of sweet treats. Easter, Valentine's Day, and even Independence Day all drive people to purchase candy to celebrate with loved ones or enjoy on their own.

What state has the most candy factories? ›

Which States have the highest number of businesses in the Candy Production industry in the United States? California (159 businesses), Texas (109 businesses) and Pennsylvania (87 businesses) are the States with the most number of Candy Production businesses in the US.

What is the number 1 candy sold on Halloween in the United States what is the number 1 candy sold on Halloween in Arkansas? ›

As for the United States as a whole, Candy Store says Reese's Cups have again taken the top spot. Total Halloween spending was estimated at $12.2 billion this year, exceeding last year's record of $10.6 billion.

Top Articles
Latest Posts
Article information

Author: Stevie Stamm

Last Updated:

Views: 5980

Rating: 5 / 5 (80 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Stevie Stamm

Birthday: 1996-06-22

Address: Apt. 419 4200 Sipes Estate, East Delmerview, WY 05617

Phone: +342332224300

Job: Future Advertising Analyst

Hobby: Leather crafting, Puzzles, Leather crafting, scrapbook, Urban exploration, Cabaret, Skateboarding

Introduction: My name is Stevie Stamm, I am a colorful, sparkling, splendid, vast, open, hilarious, tender person who loves writing and wants to share my knowledge and understanding with you.