Sold! The artists with the most valuable back catalogues | Blog | Startle Music (2024)

As background music experts, we understand the value of music. And, seemingly, so do some of the world’s biggest artists – with many opting to trade the rights to their tunes for an early pay day. Icons can save a hefty amount in tax by capitalising sooner rather than later.

Today, more and more musicians from eras gone by are cashing in, as well as those still topping the charts, making hundreds of millions selling the rights to their songs. Most recently, hard rock quartet Kisshave sold their catalogue, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million.

But which artists are making the most from their back catalogue sales?

To find out, we looked at reports of how much back catalogues were sold for, covering some of the biggest names in music history. We also looked at trends in the rankings to identify how factors like gender, age and time in the industry can affect the value of these bumper sales.

So, what did we find?

The artists who have sold their back catalogues for the highest amount of money are predominantly men, with just one female artist - Tina Turner - securing a spot in the top five most expensive back catalogues of all-time.

It's still more common for older artists to cash in, even though some younger artists like Justin Bieber and Katy Perry are doing so. Some suggest this is because they're able to make more from selling off their music than they can through royalties, like when their tunes are played on the radio or in stores.

Topping the list is the 'King of Pop', Michael Jackson. Although the figure is disputed, it's reported that Sony Music Group paid at least $600m for just half of his catalogue, meaning the singer's musical assets are worth more than $1.2bn (£950m).

Music icon Bruce Springsteen is second on the chart, selling his catalogue of 300 songs for a hefty estimated $500 million, including classics like Born in the USA and Born to Run.

Third place is tied four ways between Phill Collins (alongside Genesis bandmates Mike Rutherford and Tony Banks), Bob Dylan, Tina Turner and the most recent catalogue sale by Kiss, each selling their song rights for a reported $300 million.

Top 10 most expensive back catalogues

Artist/Songwriter Reported Sale Price (Millions of $) Spotify Followers Years in Industry

1 Sold! The artists with the most valuable back catalogues | Blog | Startle Music (1) Michael Jackson

600 30,315,826 45

2 Sold! The artists with the most valuable back catalogues | Blog | Startle Music (2) Bruce Springsteen

500 6,152,236 60

3= Sold! The artists with the most valuable back catalogues | Blog | Startle Music (3) KISS

300 9,284,812 51

3= Sold! The artists with the most valuable back catalogues | Blog | Startle Music (4) Phil Collins & Genesis

300 8,989,410 57

3= Sold! The artists with the most valuable back catalogues | Blog | Startle Music (5) Bob Dylan

300 6,377,823 63

3= Sold! The artists with the most valuable back catalogues | Blog | Startle Music (6) Tina Turner

300 3,975,600 55

7= Sold! The artists with the most valuable back catalogues | Blog | Startle Music (7) David Bowie

250 10,262,897 56

7= Sold! The artists with the most valuable back catalogues | Blog | Startle Music (8) Sting

250 3,237,109 53

9 Sold! The artists with the most valuable back catalogues | Blog | Startle Music (9) Katy Perry

225 32,422,477 17

10 Sold! The artists with the most valuable back catalogues | Blog | Startle Music (10) Justin Bieber

200 74,360,234 15

Sold! The artists with the most valuable back catalogues | Blog | Startle Music (11)

The three Genesis musicians have been active for over 55 years and, although the artists are all in their 70s, their popularity continues. They recently concluded a world tour and have a combined 8.5 million followers on Spotify.

Bob Dylan’s back catalogue was sold to Universal Music Group in 2020. It’s reported 600 of his songs were included in the sale, including Knockin’ on Heaven’s Door and Like a Rolling Stone. Dylan has continued to make music following the sale of his back catalogue and embarked on a tour in 2021.

The Queen of Rock ‘n’ Roll, Tina Turner, sold her catalogue of music spanning five decades in 2021. Sadly passing away in 2023, Turner was the oldest live artist in the study to sell her back catalogue.

Pophouse CEO Per Sundin says the goal of purchasing Kiss' back catalogue was to expose it to new generations — which he believes sets Pophouse apart from other acquisitions of music catalogues.

Aside from Michael Jackson, the only other artist in the top ten whose back catalogue was sold after their death is David Bowie. He passed away in 2016, and his music was sold to Warner Chappell Music last year for a reported $250 million. The catalogue included music from his five decades of work – including the album Toy, which was released posthumously.

In 9th place is pop princess Katy Perry, who recently sold her catalogue, including five of her albums released between 2008 and 2020 featuring 16 multi-platinum singles.

Canadian pop sensation, Justin Bieber, has the 10th most expensive music back catalogue in history, joint with American singer-songwriter Ryan Tedder – the lead vocalist of the rock band OneRepublic.

Bieber’s Spotify popularity is the highest of the musicians and bands studied, with over 73 million followers which may have helped push up the sale price.

Royalties vs Rights

One of the biggest deciding factors for artists considering cashing in on the rights to their music is whether the lump sum payment outweighs the royalties they receive whenever their songs are streamed.

Streaming music isn’t free – for personal listeners or businesses boosting buying habits with tailored tunes (it’s true – the behavioural science behind music proves playlists influence customers). While solo streamers pay for popular music platforms, businesses must also own a music license to play in public.

So, musicians make money each time their songs are streamed, whatever the setting. The question, therefore, is whether these regular royalties are more or less valuable than a one-off sale of their rights.

And as we’ve found in our study, this is likely to be influenced by age, personal circ*mstance and how much record labels and investors are willing to pay!

Music sounds better with Startle. We’re a talented tech company providing background music, bespoke profiling, digital signage and mobile experiences across a range of sectors.


Methodology:

You can view the full data set here.

Through desktop research on October 11th 2022, we identified a list of artists who sold their entire back catalogue or a large percentage share and disclosed the approximate sale price. Artists who did not disclose the price of sale were excluded from the study. This list was then updated on 4th April 2024 to represent the back catalogues that have been sold since.

Where the British Pounds conversion was not published, we converted the American Dollar price into British Pounds using the conversion rate on 19th October 2022.

The number of years active was taken from each artist/band’s Wikipedia page on 12th Feb 2024, as was the Artist’s age when the catalogue was sold. For groups, we worked out an average age for all members of the group when the sale was made.

The number of Spotify followers was collected from the platform’s About section for each artist on 8th April 2024.

Image credits:

Michael Jackson: Constru-centro, CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0), via Wikimedia Commons
Bruce Springsteen: Bill Ebbesen, CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons
KISS: Flickr user Wok, CC BY 2.0 (https://creativecommons.org/licenses/by/2.0), via Wikimedia Commons
Phil Collins: The original uploader was SebastianWilken at German Wikipedia., CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons
Bob Dylan: Alberto Cabello from Vitoria Gasteiz, CC BY 2.0 (https://creativecommons.org/licenses/by/2.0), via Wikimedia Commons
Tina Turner: Philip Spittle, CC BY 2.0 (https://creativecommons.org/licenses/by/2.0), via Wikimedia Commons
David Bowie: Photographer: Photobra|Adam BielawskiDerivative work: Y2kcrazyjoker4, CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons
Sting: Raph_PH, CC BY 2.0 (https://creativecommons.org/licenses/by/2.0), via Wikimedia Commons
Katy Perry: Liam MendesUploaded by MyCanon, CC BY-SA 2.0 (https://creativecommons.org/licenses/by/2.0), via Wikimedia Commons
Justin Bieber: Nokia621, CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0), via Wikimedia Commons

Abbie Dawson

With a degree in Marketing and a Marketing Week Mini MBA in Marketing, Abbie has always had a goal of working with a brand with music in its DNA. Enter: Startle. She is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.

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