Reese’s is the Most Preferred Halloween Candy Among Americans - Navigator (2024)

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Reese’s is the Most Preferred Halloween Candy Among Americans - Navigator? ›

Nearly three in ten Americans say Reese's Peanut Butter Cups are their favorite Halloween candy (29 percent).

Using sales data for the time period before Halloween, the distributor determined which candy was the most popular with the winner being: Reese's Peanut Butter Cups.

Reese's peanut butter cups (23%) took first place, followed by Kit-Kat (19%), M&M's (19%), Hershey's chocolate bars (14%), Snickers (11%), 3 Musketeers (5%), Butterfinger (4%), and Crunch bars (3%).

Unlike, say, Nerds or Pixy Stix, Reese's are more than straight sugar—there's saltiness and depth to the peanut butter that balances out the sweetness (that's what we in the food biz call “nuance”).

Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930. M&M's are small, candy-coated chocolates that are produced by Mars, Inc.

Reese's Cups

It's simple yet mouthwatering for adults and children alike. Reese's is so beloved that it's the top-selling candy brand in America, with more than $2 billion in annual sales.

According to the study, American's hate to receive candy corn the most on Halloween.

Reese's are a top-selling candy brand worldwide, with more than $2 billion in annual sales.

Reese's Peanut Butter Cups are the country's favorite Halloween candy, especially beloved in California, Florida, Kansas, Kentucky, North Carolina and Wyoming, where they are No. 1.

What is the most popular candy in 2024? ›

One surefire prediction for the balance of 2024 is that the perennial favorites will remain at the top of consumers' want lists. They include such famous names as Reese's Peanut Butter Cups, M&Ms, Skittles, Sour Patch Kids, Starburst and Hershey's Kisses.

While the top candies vary from state to state, CandyStore estimates that Reese's Cups, M&Ms and Hot Tamales are the country's three “most popular” candies overall (and in that order) based on sales per pound between 2007 and 2022.

Both cause the release of the neurotransmitters dopamine and opioids, which, in addiction research circles, are known as the “wanting” and “liking” chemicals, respectively. Dopamine prompts feelings of anticipation and desire while opioids are associated with blissful pleasure and satisfaction.

1. Reese's product offer a delightful combination of sweet chocolate and salty peanut butter. 2. Many people grew up enjoying Reese's candies, creating a strong sense of nostalgia and fond memories associated with them.

Reese's Peanut Butter Cups prevail as Americans' most favorite Halloween candy, while Snickers comes in a distant second. Nearly three in ten Americans say Reese's Peanut Butter Cups are their favorite Halloween candy (29 percent).

This Is America's New Favorite Candy. Mars is savoring the sweet taste of success. The company's Skittles brand is now the No. 1 non-chocolate candy by market share across all retail channels, followed by Lifesavers and Hershey's Twizzlers, according to Nielsen.

"Reese's Peanut Butter Cups, Peanut M&M's, and classic M&M's reaffirm their status as Halloween favorites among Americans coast to coast," Laurentia Romaniuk, Instacart's trends expert, told FOX Business.