Nestlé Has a Bite of the Passionate Debate on How to Eat a KITKAT Best | LBBOnline (2024)

Nestlé is finally acknowledging the passionate debate swirling online about the correct way to eat a KITKAT.

The ‘have a bite’ social campaign sees KITKAT jump in to respond to the many people proudly flaunting their innovative and somewhat intriguing approach to the correct KITKAT consumption method.

Tear the pack, break off a finger, snap in half, enjoy. Everyone knows that’s how it’s done. So, if you’re one of the people out there that have been taking a giant bite out of all four fingers, or nibbling off the chocolate layers, KITKAT is actually OK with it, as long as you're taking a break to enjoy it.

The campaign, which will be running until 30th September, kicked off with prominent TikTok creators throwing their voices into the debate by showing how they have a bite, before screen legend Michael Caton added some magical fuel to the fire, biting into a KITKAT himself and asking Aussies: ‘Is this wrong?’

Nestlé Has a Bite of the Passionate Debate on How to Eat a KITKAT Best | LBBOnline (1)

To show that ‘other’ ways of having a bite are at least being entertained by the brand, KITKAT are testing the waters with some limited-edition packs, where the iconic snapping fingers are replaced with some of the different ways Aussies bite their KITKATs.

Commenting on the campaign, João Braga, chief creative officer Wunderman Thompson, says: “As Australia’s favourite chocolate bar, we know that people have some serious love for the iconic treat, but we wanted to discover new ways to engage with the fanbase online. What better way to do this than by jumping into the heartfelt and passionate debate over the true, right and ‘correct’ way to eat a KITKAT.”

Joyce Tan, Nestlé head of marketing, added: “We knew it was time to finally weigh in on the conversation regarding how to properly eat a KITKAT and acknowledge the weird and wonderful ways Aussies eat theirs.

“Teaming up with Wunderman Thompson, we were able leverage the power of TikTok creators and iconic Australian actor Michael Caton to generate real time conversation about the many ways that a KITKAT is enjoyed.”

In the first 48 hours of launch, the campaign has gained national press including Sunrise, 4.3 million views organically across TikTok and Instagram and the attention of some very passionate KITKAT fans with 70k + votes in a heated twitter debate.

Nestlé Has a Bite of the Passionate Debate on How to Eat a KITKAT Best | LBBOnline (2024)

FAQs

Have a bite KitKat campaign? ›

We began by partnering with TikTok creators to seriously trigger their followers by taking one big bite from their KitKat instead of 'breaking' a finger the official way. The internet reacted in a big way and debate raged, creating a huge amount of conversation in the first 48 hours.

Is there a wrong way to eat a KitKat? ›

'Whether you snap, nibble or chomp, what really matters is that you take a break from your day to enjoy your KitKat your way. ' The Rybka Twins - Sam and Teagan - shared a TikTok video showing how they eat KitKat differently. Sam took a big bite out of the block while Teagan snapped off a finger first before eating.

How are KitKats meant to be eaten? ›

Some people like to just bite into the KitKat and devour it all at once. Others prefer to break off each individual finger and savour them one by one. And then there are those who like to take their time and nibble on each section of the KitKat, enjoying every last bit of chocolatey goodness.

What is the slogan of KitKat? ›

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957.

Are KitKat bites discontinued? ›

This product, and the entire Bites lineup were all discontinued due to a choking hazard. In 2013, a brand new Kit Kat product, a shortened version of Kit Kat Miniatures nicknamed Kit Kat Minis, replaced the Bites version as that version's successor.

What is the break saying for Kit Kats? ›

At the time, Kit Kat was marketed as a snack that could provide a quick and satisfying break from the stresses of daily life. However, it wasn't until 1957 that the "Have a Break, Have a Kit Kat" slogan was first used in a television commercial.

Was there ever a 3 finger KitKat? ›

The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars.

Is the inside of a KitKat crushed KitKat? ›

Yep, that's right, when you take a big bite of that crisp, wafer-layered goodness, you're actually consuming broken KitKats, that were once KitKats, filled with broken KitKats, that were also once KitKats.

Should you snap a KitKat? ›

It is much cleaner and easier to eat a Kit Kat chocolate bar by breaking it as it is meant to.

Why do Japanese people like KitKats so much? ›

In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams. In fact, one in three students in Japan will buy a Kit-Kat in anticipation of entrance examinations!

Can you eat a KitKat without breaking it? ›

Proper Consumption of the Kitkat (or PCK) verse 66:66 tells us that thou shalt not consume the kitkat without breaking the wafers. Just kidding, nobody cares if you break the wafers or not. You can eat KitKats any way you like.

Should I put KitKat in the fridge? ›

Carol Gancia, founder and head chocolatier of Kokak Chocolates in San Francisco, Calif., says that unless you have a humidity-controlled refrigerator meant for optimal chocolate storage, keeping chocolate in your refrigerator will introduce moisture to your chocolate bars, which isn't ideal.

Is KitKat healthy or unhealthy? ›

Kit Kat chocolates are a quick source of carbohydrate,and help ward off hunger. Since Kit Kat has layers of milky chocolate, it is high in calories and sugar content and should be eaten in moderation. Else, it may cause dental caries.

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