KitKat Asks Fans to Take a Break from Its Iconic Bars to Try a New Product | LBBOnline (2024)

FAQs

Why is Kit Kat saying to take a break? ›

“We wanted to launch this innovation in a bold way, knowing that for our fans, the only reason why they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat,” says Riona Coller, marketing director, confectionery at Nestlé Canada.

The 'Have a break, have a KitKat' tagline was introduced in 1957 in London and has since become a cornerstone of Kit Kat's marketing strategy worldwide, adapting variations like the 'Kit Kat break banta hai' in India.

Let's immerse ourselves in the simple yet powerful concept of KitKat's iconic advertising slogan: 'Have a break, have a KitKat. ' Introduced in 1937, Kitkat is one of the world's favorite chocolate brands and one of the most famous slogans.

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

KitKat Tagline

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being.

KITKAT designed unique and limited-edition Love Break packs, which were all customised with this new love break lingo. Users can choose their pick of packs to celebrate and 'take a break' with their person – whether it is a friend or a partner.

He says: "Some Kit Kats get broken while they're being made, and instead of throwing them out, the company crushes them up and adds sugar. "And that's what's inside of a Kit Kat bar – it's literally crushed up Kit Kats." The broken KitKats are turned into a paste, and is then used to sandwich the wafers together.

“There's the timeless ritual of open, break, snap and enjoy, but there is no singular 'right' way to enjoy a KITKAT product,” says Riona Coller, marketing leader, everyday confectionery at Nestlé Canada.

Other Kit Kat fans speculate that the name is an acronym for “Keep In Touch, Kappa Alpha Theta.” The wife of Kit Kat inventor Joseph Rowntree was a member of the Kappa Alpha Theta sorority, according to Mental Floss.

The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree's Chocolate Crisp,” but in 1937 the candy bar was renamed as "KIT KAT® Chocolate Crisp".

Did KitKat change their slogan? ›

Instead Nestle Rowntree is replacing the iconic statement with: "Make the most of your break." KitKat's famous tagline was first used with the chocolate bar's debut television advert in 1957, but will disappear when the new catchphrase is introduced in a £5m campaign starting next month.

1 (5)] a fool, a general term of abuse. 1998. 1998.

Have an break with our KitKat^® 3 Finger pack. Make yourself comfy and settle down to tear, break, snap and enjoy a delicious crispy KitKat^® break.

In the US, Kit Kat is sold by Hershey. In the rest of the world, Nestlé's in charge. That means different flavors across the globe, and different recipes — even two versions of a dark chocolate Kit Kat, Hershey's and Nestlé's, don't taste the same.

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

Proper Consumption of the Kitkat (or PCK) verse 66:66 tells us that thou shalt not consume the kitkat without breaking the wafers. Just kidding, nobody cares if you break the wafers or not. You can eat KitKats any way you like.

Nestle recalls mini KitKat bars over potential plastic contamination.

Instead Nestle Rowntree is replacing the iconic statement with: "Make the most of your break." KitKat's famous tagline was first used with the chocolate bar's debut television advert in 1957, but will disappear when the new catchphrase is introduced in a £5m campaign starting next month.

“There's the timeless ritual of open, break, snap and enjoy, but there is no singular 'right' way to enjoy a KITKAT product,” says Riona Coller, marketing leader, everyday confectionery at Nestlé Canada.