​Kit Kat Voted World’s Best Chocolate Bar (2024)

Ah, the humble chocolate bar - the cornerstone of snack time, the ultimate solution for our relentless sweet teeth. The treat that you weren't allowed until you'd finished your greens, the lunchbox staple and the sugar hit to get you going through the afternoon.

While the idea of what officially counts as a chocolate bar remains a bit contentious (many are actually sold in the supermarket biscuit aisle, for example), we can all agree that there are some stone cold classics out there, which have been loved across the globe for decades.

Well, now the world has spoken, and according to the general consensus, it's apparently the Kit Kat that reigns supreme.

via GIPHY

A survey on voting site Ranker laid out the stipulations only as 'Chocolate candy that comes in a bar shape - no cups, eggs, bits, balls, pieces or patties'.

And coming in at the coveted number one spot was Nestlé's Kit Kat, the multi-fingered, chocolate-covered wafer bar that you break with a satisfying snap down the middle.

There's a certain art to eating a Kit Kat, with some opting to bite the chocolate layer off first, leaving the wafer insides to nibble on. Others just chomp straight in without even separating the fingers - but you should probably never trust them, let's face it. They're weird.

The runner up in the online survey was the Snickers, which features nougat, peanuts and caramel all wrapped in milk chocolate - and is often seen being thrust into people's faces by the A-Team's Mr T.

That was followed up by the Twix, Milky Way and Hershey Bar in third, fourth and fifth place, with the rest of the top 10 consisting of Nestlé Crunch, Butterfinger Bar, 3 Musketeers, Toblerone and Baby Ruth.

​Kit Kat Voted World’s Best Chocolate Bar (1)

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Of course, many of those aren't as well-known in some parts of the world, but many other international staples do feature in the list, including Mars (15th), Cadbury Dairy Milk (17th), Kinder Bueno (29th), Aero (32nd), Galaxy (42nd) and Crunchie (46th).

However, none of those were popular enough to beat the Kit Kat, which is perhaps unsurprising given how many countries you can find them in.

Along with dark chocolate and 'cookies and cream' flavours, there are even some regional variants like green tea-flavoured Kit Kats found in parts of Asia. There's also rumoured to be baked potato and soy sauce versions out there in the world, though we're guessing those won't prove quite as universally popular among the Kit Kat fans.

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What do you reckon? Does a Kit Kat even belong in a chocolate bar list? Is it more than just the nice bit of your meal deal?

​Kit Kat Voted World’s Best Chocolate Bar (2024)

FAQs

What is the famous line of KitKat? ›

The slogan for KitKat is 'Have a break have a KitKat'. It was invented in 1957 by Donald Gilles, a JWT London advertising agency employee.

Is KitKat the best chocolate in the world? ›

Taking the number one spot is Nestle's KitKat closely followed in second place by Twix. Snickers, Milky Way and Hershey Bar came in third, fourth and fifth while the rest of the top 10 was rounded out by Nestle Crunch, Butterfinger Bar, 3 Musketeers, Toblerone and Almond Joy.

What was the original slogan for KitKat? ›

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

How many fingers did the original KitKat bar have? ›

The traditional bar has four fingers which each measure approximately 1 centimetre (0.4 in) by 9 centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company's best-selling biscuit brand ever since.

What was Kit Kat originally called? ›

The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree's Chocolate Crisp,” but in 1937 the candy bar was renamed as "KIT KAT® Chocolate Crisp".

What is Kit Kat Love Break Lingo? ›

Kitkat has launched #LoveBreakLingo packs with fun lingo for relationships including best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.

What does Kit Kat mean in Japanese? ›

This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'. For this reason, Kit-Kats are given to students not just as treats, but as good luck charms before important exams.

Why is Kit Kat famous? ›

One of the reasons behind the popularity of KitKat in Japan is the cultural significance attached to the brand. KitKat is often given as a gift to students before exams, as “Kitto Katsu,” which translates to “You will surely win,” is a popular expression in Japan.

Why is Kit Kat saying to take a break? ›

After speculation as to why KitKat Canada would ask Canadians to take a break from KitKat instead of taking a break with KitKat, the brand revealed that the pause from its own bars was in order to usher in the launch of its newest product: KitKat Pops.

What is the oldest candy bar? ›

Launched in 1866—nineteen years after Fry's created the first moulded, solid chocolate eating bar (in 1847)— Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand.

What is Kit Kat slang for? ›

[rhy. sl.; kit-kat = prat n. 1 (5)] a fool, a general term of abuse.

Does Hershey own Kit Kat? ›

In the US, Kit Kat is sold by Hershey. In the rest of the world, Nestlé's in charge. That means different flavors across the globe, and different recipes — even two versions of a dark chocolate Kit Kat, Hershey's and Nestlé's, don't taste the same.

What is Kat tagline? ›

KitKat Tagline

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957.

What is the red line in Kit Kat? ›

The red line is where to cut the food packaging. The red line on your food packaging is there so that you can easily open and access the contents inside.

What is the slogan of Kit Kat in Japan? ›

The campaign encouraged associations of the product's name with the coincidental cognate Kitto Katsu (きっと勝つ), translated as "You will surely win", and could be mailed as a good luck charm for students ahead of university exams.

When was the Kit Kat jingle made? ›

Since its debut in 1986, the Kit Kat jingle has repeatedly been recognized as one of the most memorable advertising jingles of all time. Over the years, we've played with the classic tune by releasing different versions across a variety of music genres.

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