How to Understand and Manage Generation Z

You have just started understanding how Generation Y works and learned how to manage and retain them. However, a new generation is replacing them: Generation Z. They are born with a digital device in hand, headphones in their ears, and a touch screen always close by. This will be the workforce of tomorrow. Born after 1996, they have a very different vision of the world of work and their needs and methods may significantly shake up your habits and force you to rethink your management. Flexibility, digitalization, and sharing are the keywords for these young people.Learn how to manage Generation Z in order to avoid any issues or misunderstandings and improve their employee experience.

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What is Generation Z?

Generation Z– also known as iGeneration, Homeland Generation, Centennials, and Post-Millennials –comes after Generation Y. There is debate about when the boundaries of this generation start and finish but it is mainly made up ofpeople born between the mid-1990s and themid-2000s. Gen Z made up 25.9% of the United States population in 2016. This is the largest portion of the total population and itcontributes $44 billion to the US economy. It is estimated that Gen Z will make up one-third of the US population by 2020, something which is worth taking into consideration and paying attention to since it is from Gen Z that the country’sfuture cultural and political leaderswill emerge.

Generation Z hasused the internet since a young age,if not all their lives, and is particularly comfortable with technology and social media. In fact, Gen Z wasborn completely within the technological ageand is familiar with the world of technology and globalization. Generation Z is therefore moreopen-mindedthan generations that came before it and are the first truly global culture as trends and communication are shared across the globe.

Why “Generation Z”?

There are different theories as to why this generation was named “Generation Z”. One idea is that the name comes from “horiZontal“. That is to say, this generation sees management as equal to them and not their superiors. However, it is hard to say where the term Generation Z was termed and why.

What is Generation Z Like?

It has been said that Generation Z is like Generation Y, justmore. That is to say, their opinions and beliefs tend to be the same but Generation Z’s are stronger. The young people of Gen Z declare that they willrespect their superiors,not according to their diploma or authority but ratheraccording to their capacities, confidence, and listening skills.Employers need to know how to manage Generation Z with their new views of the company hierarchy.

Gen Z tends to get a bad rap, being labeled “screen addicts” with no attention span by media and market research companies. The suggestion is that Generation Z is unable to focus for extended amounts of time. But another idea is that growing up in atechnological age,they have just adapted to receiving a great amount of information that they need toprocess quickly andfilteruseless information and retain the important stuff. For example, when looking things up on the internet, they are faced with thousands of possible sites to choose from, so they know they need torely heavily on trending pageswithin apps to collect the most relevant and recent content.

When Generation Z detects something worthy of their attention, it can become intenselycommitted and focused. Thanks to theexplosion in e-commerce, Gen Z has carefully tuned its radar for being sold to and can quickly scan available offers and focus only on the ones that capture their attention and interest.

The education sector has also played a major role in shaping this generation. In the United States,47%of Gen Z worry aboutstudent debt, while36%are concerned about whether they can afford to go to college at all.Generation Z faces an income gap that is growing and a middle-class that is shrinking, which has led to anincreasing amount of stress for families.

Nevertheless, Generation Z students describe themselves as being thoughtful,compassionate, loyal, open-minded, determined, and responsible. But they see theirGeneration Z peers quite differently from their own self-image: they view them asspontaneous, competitive,curious, and adventuresome;characteristics that they do not see readily in themselves.In addition, some experts consider that some of their skills, such as reading comprehension, are being altered because of digital devices, texts, and platforms.

In general, Gen Z iswarierof risk when it comes to certain activitiesthan previous generations. 66% of teenagers in 2013 (older members of Gen Z) stated that they have tried alcohol, which is a decrease from 82% who had tried it in 1991. Also in 2013, 8% of teenagers indicated that they never or rarely wear a seat beltwhen riding in a car with someone else, as opposed to 26% in 1991. They aremore conscious of dangerous situations and their consequences.

A 2016 survey revealed that Generation Z has a lower rate of teenage pregnancy and substance abuse, and a higher rate of on-time high school graduation compared to Millennials. The survey compared teens from the years 2008 and 2014 and found a 40%decrease in teenage pregnancy,a 28% decrease in the number of teenagers who did not graduate on time from high school, and a 38% decrease in alcohol and drug abuse.

Is Generation Z really made up of screen addicts?

In a way, yes, as it is difficult to imagine any young person without acell phone glued to their hand. But living in the age of social media, there is a certain pressure to put oneself out there on various sites and promote themselves. They are constantly trying to make sure their “brand image” is on point.

Generation Z is the first generation to have ready access tointernet technologyat a young age.While growing up, Gen Z has witnessed an unprecedented amount of technology that previous generations did not have, in particular, due to theweb revolutionthat occurred throughout the 1990s. Generation Z has been described as having a digital bond to the Internet and the internet andsmartphonesmay help Generation Z toescape from the mental and emotional strugglesthey face offline.

Owning a smartphone is now thenormfor at leastthree-quartersof Generation Z. Over a quarter of teens are online constantly and as a result, Generation Z ismore likely to share different types of information than teenagers in 2006 were. Gen Z is veryactive on social mediaas well, especially on sites like Instagram and Snapchat which their parents are less likely to use. Instagram, in particular, is extremely popular among younger generations, given that it has over 2.3 billion monthly active users.

On a personal level, Gen Z seeksimmediate validation and acceptancethrough social media and many of their important conversations in life take place there. Friendships can take place almost 100% online. They have the ability toadapt their social mediapersonalityaccording to the audience.

Although Gen Z uses the internet as a way toaccess informationand communicate with others, very few are changed by what they access online.Most are using theinternet as a wayto gain social skills, that they can then apply to real life, and learn about things they find interesting. Gen Z spends most of its time onlinecommunicatingwith people they regularly interact with in everyday life. Although social media is used for keeping up-to-date with world news and connections, it is mainly used fordevelopingrelationshipswith people they are close to.

The parents of Gen Z worry about their childrenoverusingthe internetas it is all too easy to accessinappropriate images and information.Also, they don’t always know who they are talking to online or if the person on the other end is genuine. Generation Z members, therefore, can often feel irritated with their parents and complain about them beingtoo controllingabout their internet usage.

Generation Z in business

According to various experts, Generation Z will bebetter future employeesthanprevious generations.With the skills needed to take advantage of advanced technologies, they will be significantly more helpful to the typical company in today’s high-tech world.What makes themvaluable in businessis their acceptance of new ideas and a different concept of freedom from the previous generation.

Surprisingly, despite their technological proficiency, Gen Z-ers actuallyprefer person-to-person contactas opposed to online interaction. But because they are used to social media and technology, Generation Z is well prepared for aglobal business environment.

Generation Z is not content with just having a job: they seek more than that. Gen Z wants afeeling of fulfillment and excitementin a job that helps improve the world. Many members ofGen Z take advantage of online tools to researchpossible future professional ideas and opportunities, even before finishing school. Before college, Generation Z is already out in their world searching for how to take advantage.

Generation Z-ers have more of astart-up mentality. As previously mentioned, they are veryindependent and creative in the way they approach their work. They are not so focused on traditional career steps (graduating from a four-year college, obtaining a degree, and finding a job). They may start a small business in high school, then find employment, and then obtain a degree online. Thetraditional order of doing things is changing.

The lines betweenhome and private lifeare becoming increasingly blurred because of communication technology. It is all too easy to answer professional e-mails in the evening or on the weekend and similarly, having unlimited access to the internet at work canentice workers to work on private mattersor just surf the netduring working hours.

Beware, Generation Z is very independent andwary of the corporate worldas for them, it issynonymous with stress, a bad atmosphere,and pressure from managers.It is not for nothing that 53% of Generation Z would ratherembark on entrepreneurshipthan evolve as a company employee, especially as they have witnessed their parents struggle in the workforce. A company that wants to change this trend and integrate and manage its Generation Z employees should know that Gen Zwill choose companies that arefun (25%), innovative (23%), ethical (22%), and international (20%).

Generation Z is a lonelier generation than its predecessors

One out of five Americansadmit tohaving no one to talk toand nearly half report sometimes or always feeling alone or left out. And Generation Z is theloneliestgeneration(the least lonely being aged 72 and older). While it is tempting to blame Generation Z’s reliance on smartphones and social media, there isno significantdifferencein the level of loneliness between those who used social media often and those who don’t.

This loneliness is worryingwhen you think that it can have the same impact on health and mortality assmoking 15 cigarettes per day. This can be attributed to certain factors, such as theerosion of neighborhood communitiesand the breaking up of many families. The youth of today spends more time indoors than its predecessors, and less time talking to people face-to-face. Therefore, it can be harder to make real friends and have meaningful relationships with others. A lot of friendships take place over the internet and this is not the same as actually meeting a person for a coffee or a trip to the cinema. It isfar too easy to communicate with a smartphoneand a lot less effort than actually going out and doing something.

Cellphone technologyis constantly beingimprovedand upgradedand the result is that Generation Z wants to constantly discover these new ways of communicating with friends. They can even choose to talk to some friends via text message and private message others over Facebook Messenger for example.

How to Manage Generation Z

Think up different and more modern ways to lead

Obviously, there are tried and tested methods of managing employees that have worked for decades on previous generations. But Generation Z is different. They are more creative and would therefore often prefer to work moreautonomouslyon projects and “own” them rather than being on the bottom rung of the ladder. They are prepared to put in the hard work in a job they dislike for some rewards later on.Keep them interested in what they are doing. Many Generation Z-ers are not interested in climbing the corporate ladder, so this approach will not work with everyone.Be more dynamicin the way projects are led and tasks are distributed. Work on channeling the creativity of Gen Z to thebenefit of your company. Gen Z loves to see the evolution of an idea from the start through to the finished product. Give them the opportunity to be a part of this.

Generation Z workers are always looking for new challenges. They arenot afraid of failure.On the contrary, they see it as a way tolearn and improve.They, therefore, expect their manager to entrust them withstimulating taskswith specific objectives, hoping, however, that they will be able to work independently and havemore responsibility.

By entrusting them with more tasks, it will benecessaryto have a system that works with them. Generation Z workers will appreciate for the company being asdigital and autonomousas they are. What you can do for them is provide them with a system with which they can work easily and seamlessly. Software programs are doing this now by providing solutions likeconsolidating all your data and softwareon a single platform like PeopleSpheres. This shouldn’t be taken lightly as Generation Z are more sensitive to their environment.

Don’t let Gen Z communicate solely through technology

Yes, Generation Z issociable onlinebut since, in general, many do preferface-to-face interactions.So,make sure you as an employer do what you can to help them connect in a more personal manner.Human contactis vital and they will need it in the future. Therefore, organize social, team-building events, project meetings, updates, strategy sessions, one-on-one conversations, mentoring sessions, etc. Anything you can think of to encourage them tocommunicate outside of technologycan go a long way.

Be interested in how your Generation Z employees are doing

Gen Z workers want to feel as though their manager is interested in them, their progress and what they are doing, their progress on projects, and so on. They see the relationship between manager and employee as ateacher-student relationshipand expect real interest in them from their manager.

Listen to your Generation Z employees

Gen Z is very sensitive toageism. They believe that the workplace should be less about age and more about ideas and contributions. Although they are keen to learn and are aware of their status as newbies to the industry, they want the chance to be heard and taken seriously.Invigorate your Gen Z workforceby inviting them to strategy meetings, listening to their ideas about your business, and valuing their insight as much as you would someone on a more senior level.

Set up a nice working atmosphere for your Generation Z employees

Gen Z has grown up in the Google era where many modern offices have rest and relaxation areas, an outdoor break area, and even massages and a spa. So stuffy old offices do not always appeal to Gen Z. Set up apleasant workingenvironmentwith relaxation areas, a canteen, a gym, etc. It’s up to you to make an effort and adapt to some of their requirements in order tosignificantly increase their loyalty and performance.

How to Understand and Manage Generation Z - PeopleSpheres (2024)