Bad News
Kellogg's has decided to stop selling theirRice KrispiesBrown RiceGluten-Free cerealin the United States. This is BIG news. A lot of people are upset and rightfully so about it. I still can't even wrap my head around this.
Most people assumed that if production ceases in the United States, then it will here in Canada as well.
I contacted Kellogg's to inquire about the status of this product in Canada.
Good News
I'm happy to report that Kellogg'sRice KrispiesBrown RiceGluten-Freewill NOT be discontinued here.
On another note, I have read some grumblings in regards to where the cereal will be manufactured, as the London, Ontario plant is no longer in operations. I sent a follow-up email to Kellogg's, inquiring about this. I also questioned why they would stop selling theRice KrispiesBrown RiceGluten-Freein the United States. Once I have a response, I will post an update here.
You can read Kellogg's statement in regards to the status ofGluten Free Brown Rice Krispies in Canadabelow.
Dear Sandra,
Thank you for reaching out to us regarding Gluten Free Rice Krispies. We appreciate you letting us know how much you enjoy these!
We are happy to say that our Gluten-Free Rice Krispies are indeed available in Canada at most major retailers and have not been discontinued.
We suggest that you speak to your local Store Manager about its availability. Our Sales department
will then be able to work with the retailers in your area in an effort to make this product
available to you.
Thanks again for reaching out to us, Sandra. We wish you the best!
Sincerely,
Marie-Claude L.
Consumer Specialist
Consumer Affairs
* See Below for an updated response from Kellogg's *
Dear Mrs. Lajoie,
Thank you for reaching out to us regarding our Rice Krispies Brown Rice.
Most of our products are manufactured in Canada and the U.S. We do not manufacture product in China.Kellogg Canada has an excellent food safety record and we have confidence in the safety of our products.
I wish I could give you better news about Gluten Free Rice Krispies, I am sorry to say it has been discontinued. Unfortunately, due to manufacturing constraints, we had to make the difficult decision to stop making it. Although it will be hard to replace this cereal, we hope our American fans might want to try our Special K Gluten Free cereal. We will share your thoughts with the team.
Thank you once again for taking the time to email us.
Sincerely,
Yolande P.
Consumer Specialist
Consumer Affairs
FAQs
Unfortunately, due to manufacturing constraints, we had to make the difficult decision to stop making it. Although it will be hard to replace this cereal, we hope our American fans might want to try our Special K Gluten Free cereal. We will share your thoughts with the team.
What happened to Kellogg's gluten-free Rice Krispies? ›
Kellogg's cited "disappointing sales" as the primary reason for halting the production of Kellogg's Gluten Free Rice Krispies.
What is going on with Rice Krispies? ›
With Rice Krispies already having experienced significant delays in production because of the pandemic and the worker strike, Kellogg's is having difficulty keeping up with consumer demand. Only until the 2022 barley crop is ready will Kellogg's be able to bounce back.
Why are Rice Krispies not gluten-free? ›
You may think that classic Kellogg's Brand Rice Krispies are gluten-free because rice is a naturally gluten-free grain, but they are made with malt flavoring. The malt is derived from barley which is a gluten-containing grain. Therefore, they are definitely NOT gluten-free!
What is the Rice Krispies cereal scandal? ›
In 2014, a man recorded himself urinating on a conveyor belt of Rice Krispies. He waited two years to upload the video online. The products were distributed to customers and presumably consumed. Kellogg took action and prosecuted the employee.
Why are there no Kellogg's Rice Krispies in the stores? ›
The Kellogg's Strike That Started It All
The strike lasted 71 days until December of 2021, when both sides agreed to a new five-year contract. Because the strike lasted so long, some Kellogg's products, including Rice Krispies, have been in short supply as the company tries to catch up with production.
Why did Kellogg's change Rice Krispies? ›
The move to the new multi-grain formula in Rice Krispies Vanilla presumably saved Kellogg's money; it could use local grains instead of more expensive imported rice. South Africa is the ninth biggest importer of rice in the world, due to a shortage of local rice crops.
Can celiacs eat Kellogg's Rice Krispies? ›
Due to their malt syrup content, Rice Krispies, as well as store-bought Rice Krispies treats, are off-limits if you're following a gluten-free diet. Many types of Rice Krispies and Rice Krispies treats are made with malt syrup, which contains gluten.
Are Aldi Rice Krispies gluten-free? ›
Like tamari for soy sauce. And Aldi's store brand rice krispies for Kellogg's Rice Krispies, which are naturally gluten free (AND cheap as hell, ya'll!).
Are cheerios gluten-free? ›
Our oats are then skillfully milled into oat flour that is verified to be gluten free through continuous sampling and empirical testing. We then test multiple composited samples of finished product to ensure that every production lot meets the FDA's standard for gluten-free foods.
Cereals like Frosted Flakes and Rice Krispies are widely believed to be banned in other countries due to the preservatives they contain, but as it would happen, cereal heavyweights like Kellogg's actually go so far as to remove the harmful preservatives from the food they sell internationally but continue to add them ...
What was the controversy with Kellogg's cereal? ›
Days after the CEO of Kellogg's KLG, -4.54% suggested that inflation-weary families should eat cereal for dinner, some outraged consumers pointed out that the cereal company had raised its own prices in recent years and called for a three-month boycott of Kellogg's products.
Why is rice cereal controversial? ›
The issue is that rice cereal contains arsenic, a natural element found in the Earth's crust that's present in the air, water, and soil, which gets into crops as they grow.
Can you get gluten free Rice Krispies? ›
Kellogg's Rice Krispie treats are not gluten free because they contain malt flavoring. But you can still enjoy Rice Krispies on a gluten free diet, you just need to buy a gluten free brand of crisp rice cereal. See below for brand recommendations.
Is there a Rice Krispies cereal that is gluten free? ›
Now everyone can enjoy the delicious simplicity of this classic breakfast favorite. Kellogg's® Rice Krispies® Gluten Free cereal is made in a separate specialized facility, so you'll feel good knowing each and every batch is tested to guarantee it's gluten free.
Are Aldi Rice Krispies gluten free? ›
Like tamari for soy sauce. And Aldi's store brand rice krispies for Kellogg's Rice Krispies, which are naturally gluten free (AND cheap as hell, ya'll!).
