Snickers is the most well-known chocolate & candy bar brand in the United States. Around 94 percent of internet respondents are aware of Snickers, around 1 percent more than second placed KitKat. Following closely behind is Hershey's, alongside Twix, and Reese's, to name a few.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show results of the Statista Consumer Insights Brand KPIs.
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The report, compiled by Lift Safe and Online Marketing Surgery, has ranked the UK's top 20 favourite chocolates based on search volume. The list shows Mars bars to be the most popular chocolate in the UK with an average search volume of 60,500 per month. It also had the most total searches in 2023 with 722,000.
What is the most popular chocolate bar in 2023? ›
The report, compiled by Lift Safe and Online Marketing Surgery, has ranked the UK's top 20 favourite chocolates based on search volume. The list shows Mars bars to be the most popular chocolate in the UK with an average search volume of 60,500 per month. It also had the most total searches in 2023 with 722,000.
What is the #1 chocolate bar in the USA? ›
Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930.
What is the most popular brand of chocolate in the US? ›
The Hershey Company (NYSE:HSY) is the most popular brand in America for chocolate confectionery, having more than 33% share of the entire chocolate market in the country.
Who is the target audience for chocolate bars? ›
According to our audience insights tool Profiler, women are the biggest chocolate eaters. They represent 72% of the target audience. When it comes to age, chocolate is popular among everyone. However, the biggest consumers are aged between 18-35 years old.
What is the world's largest selling chocolate bar? ›
The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world. Mars Inc. Hungry?
What is the #1 most popular candy in America? ›
Top-selling chocolates and sweets. Reese's Peanut Butter Cups are the No. 1 selling candy brand in the United States, consisting of white fudge, milk, or dark chocolate cups filled with peanut butter. They were invented by H.B. Reese after he founded the H. B. Reese Candy Company in 1923.
Is Ghirardelli considered high quality chocolate? ›
Additionally, Ghirardelli's process of hand-selecting the world's finest cocoa beans and roasting them to perfection ensures an intense chocolate flavor. Other brands with similar cacao content may not be as selective in their roasting process to get the same intense chocolate flavor.
What is the oldest American chocolate bar? ›
The Fry's Chocolate Cream, produced by J. S. Fry & Sons since 1866, consisted of a plain fondant centre enrobed in plain chocolate. It is the first mass-produced chocolate bar and predates the invention of milk chocolate.
Which chocolate sells the most? ›
1. Cadbury Dairy Milk Chocolate Bar. Check out the most popular chocolate of India, the Cadbury Dairy Milk Chocolate Bar which is the perfect meetha for sharing joyous moments with your loved ones.
The Most Popular Chocolate In The World
- Cadbury. Dairy Milk.
- Mars. Bar.
- Cadbury. Caramilk.
- Lindt. Excellence. Bar.
- Tony's. Chocolonely. Milk. Chocolate.
- Other.
YouGov data shows that half of Americans (49%) are partial to milk chocolate while one-third (34%) enjoy dark chocolate the most.
Who is the market leader in chocolate? ›
In 2023, Mars Wrigley Confectionery was the leading chocolate and cocoa manufacturer worldwide, with net sales of 22 billion U.S. dollars.
What age group eats the most chocolate in USA? ›
Adolescents also consume chocolate, with 86% of respondents reporting chocolate consumption. In terms of frequency, women consume chocolate once to three times a week. Therefore, it can be inferred that children and adolescents are the age groups that consume the most chocolate bars.
What are the trends in the chocolate market? ›
Adventurous consumers are on the lookout for new chocolate flavors and experiences to challenge their preferences. Innova's research shows that 100 flavors have grown in launch count between 2018 and 2022. The top five trends in these emerging flavors are brownie, date, yogurt, honeycomb, and salt.
What chocolate bar is making a comeback? ›
The confectionery giant announced it would be bringing back the beloved Cadbury Top Deck for a limited time. First launched in 1993, the retro bars disappeared from shelves in the late 90s. But the iconic chocolate bar is being revived as part of Cadbury's 200th anniversary celebrations.
Which country eats the most chocolate 2023? ›
Switzerland holds the distinction of consuming the most chocolate per capita. The Swiss are renowned for their love of chocolate, a reputation well-supported by statistics showing their high consumption levels.
What is the most popular chocolate bar of all time? ›
Snickers
Snickers is not only best-selling candy bar in the U.S., it's also the best-selling worldwide. The Snickers bar, made by Mars Inc., was named after the Mars family's favorite horse. Snickers is a mixture of peanuts, caramel and nougat wrapped inside a layer of chocolate.
What's the favourite chocolate? ›
In the world of chocolates, milk chocolate is a classic favourite. This sweet treat has been beloved by generations of chocolate lovers everywhere. Milk chocolate is made with cocoa butter, sugar and milk solids, giving it an incredibly smooth texture and milky flavour.
