Americans Expected to Spend More Than $12 Billion on Halloween This Year (2024)

The average shopper is spending $36.84 on their Halloween costume—9.2% more than in 2022

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Hiranmayi Srinivasan

Americans Expected to Spend More Than $12 Billion on Halloween This Year (1)

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Hiranmayi Srinivasan is an Associate Editor for Investopedia. She has covered personal finance topics such as budgeting, saving, investing, and economic news at Dotdash Meredith since 2021, and has experience working in digital and broadcast newsrooms.

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Published October 26, 2023

Americans Expected to Spend More Than $12 Billion on Halloween This Year (2)

Key Takeaways

  • Halloween spending is expected to reach a record level of $12.2 billion in 2023, according to a survey by the National Retail Federation (NRF).
  • Inflation is making your favorite Halloween staples more expensive this year, according to an analysis of data from the National Retail Federation by Investopedia.
  • The priciest items on the list were costumes, with the average shopper spending $36.84 on their Halloween outfit—9.2% more than in 2022.

The scariest thing about Halloween this year may be inflation.

Be prepared to spend more on spooky season this year, as inflation is making your favorite Halloween staples more expensive, according to an analysis of data from the National Retail Federation (NRF), the U.S. Department of Agriculture, and the U.S. Consumer Price Index by Investopedia.

Halloween spending is expected to reach a fresh record of $12.2 billion in 2023, surpassing last year's $10.6 billion, according to a survey by the NRF. Consumers plan to spend $108.24 each on Halloween this year—the highest the NRF has reported.

Americans Expected to Spend More Than $12 Billion on Halloween This Year (3)

The priciest item on the list was costumes, with the average price at $32.49. The average shopper expects to spend $36.84 on their Halloween costume—9.2% more than in 2022.

If you tend to go all out on Halloween decorations, that's going to cost you more, too. Halloween decor was the next most expensive item on our list, costing an average $19.42.

Spending on decorations is up 9% since last year, with the average person paying about $34.76 for items such as party supplies, inflatables, and indoor and outdoor decorations. Pumpkins are 5% pricier than they were last year, too, and will cost an average of $5.58 each.

Consumers Expect to Spend Nearly as Much on Halloween Candy as Costumes

Perhaps the most important part of the holiday, candy is 7.5% more expensive than in 2022. The average person will likely spend $31.93 on Halloween candy this year, according to our analysis.

Inflation continues to burn hot, making the prices of everyday items such as groceries and utilities more expensive. Inflation rose 0.4% on a monthly basis in September and increased 3.7% from September 2022.

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Research and analysis by

Adrian Nesta

Americans Expected to Spend More Than $12 Billion on Halloween This Year (4)

Adrian Nesta is a Senior Data Reporter on the Data Journalism team at Dotdash, the digital publisher that owns and operates Investopedia. His work includes data collection, cleaning, analysis, and visualization for stories in the data journalism portfolio across every vertical at Dotdash.

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Article Sources

Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy.

  1. National Retail Federation. "Halloween Data Center."

  2. Bureau of Labor Statistics. "Consumer Price Index."

  3. USDA. "Public Data."

  4. National Retail Federation. "Halloween Spending to Reach Record $12.2 Billion as Participation Exceeds Pre-Pandemic Levels."
Americans Expected to Spend More Than $12 Billion on Halloween This Year (2024)
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