America’s Favorite Halloween Candy 2021 (2024)

Here’s some sweet news: Candystore.com analyzed 14 years of data to find America’s favorite Halloween candies—and the results are a treat.

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Reese’s Peanut Butter Cups are the country’s favorite Halloween candy, especially beloved in California, Florida, Kansas, Kentucky, North Carolina and Wyoming, where they are No. 1.

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Skittles rank second nationwide: Delaware, Oklahoma and Vermont taste the rainbow more than any other states, collectively consuming more than 70,000 pounds of Skittles.

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M&M’s are the country’s third-most-popular candy, favored in Iowa, New Hampshire, New Jersey, Oregon and D.C.

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Starburst and Hot Tamales rank fourth- and fifth-most-popular, particularly enjoyed in Alabama, Idaho, Indiana, Michigan, South Dakota and Texas and Arizona, North Dakota and Virginia, respectively.

Alaska, Illinois, Maine, Massachusetts, Nebraska and New York puckered up for Sour Patch Kids (No. 6), while Louisiana is the only state opting for Lemonheads.

Hershey Kisses (No. 7) are most prized in Colorado, Maryland and Nevada, and Hershey’s Mini Bars are preferred in Hawaii, Pennsylvania and West Virginia.

Matt Rourke/AP

Snickers (No. 8) are many states’ second choice—as is saltwater taffy—while Tootsie Pops (No. 9) are the top pick for Utah, Washington, Minnesota and Tennessee.

Tim Pannell for Forbes;Liz Hafalia/Getty Images

Some states were a little less conventional in their choices: Mississippi favors 3 Musketeers; Ohio picks Blow Pops; Montana likes Dubble Bubble Gum and Connecticut jumps for Almond Joy.

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South Carolina and Wisconsin have Butterfingers; Arkansas and New Mexico are home to plenty of Jolly Ranchers; and Missouri has eyes for Milky Way.

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Georgia hunts for Swedish Fish and Rhode Island breaks for Twix—but the country’s most divisive sweet treat topped them all: Candy corn is the tenth-most-popular Halloween candy.

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America’s Favorite Halloween Candy 2021 (2024)

FAQs

America’s Favorite Halloween Candy 2021? ›

1. Reese's Peanut Butter Cups are the country's favorite Halloween candy, especially beloved in California, Florida, Kansas, Kentucky, North Carolina and Wyoming, where they are No.

What was the most popular Halloween candy in 2021? ›

Most Popular Halloween Candy in 2021
  • Reese's Peanut Butter Cups.
  • Hershey's Milk Chocolate.
  • Twizzlers.
  • Snickers candy bar.
  • Kit Kat candy bar.
  • Candy corn.
  • Sour Patch Kids.
  • Haribo Goldbears.
Oct 29, 2021

What is the #1 selling Halloween candy in the US? ›

1: Reese's Peanut Butter Cups. This perennial favorite easily finished first in the candy derby, earning the title of most popular Halloween candy in 18 states, including densely populated ones like California, Pennsylvania, and Massachusetts.

What is the #1 candy passed out for Halloween? ›

Reese's Cups

It's simple yet mouthwatering for adults and children alike. Reese's is so beloved that it's the top-selling candy brand in America, with more than $2 billion in annual sales.

What is the top 3 Halloween candy? ›

Instacart says every year, Reese's Peanut Butter Cups, peanut M&M's and regular M&M's end up in the top three of their most popular candy list. In the month leading up to last Halloween, they tracked the top sellers by total weight sold, and these were the Top 10: Reese's Peanut Butter Cups.

What is the #1 candy in the United States? ›

Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930. M&M's are small, candy-coated chocolates that are produced by Mars, Inc.

What is the most disliked Halloween candy in America? ›

According to the study, Americans hate to receive candy corn the most on Halloween. However, it's not that sticky treat that's the most dangerous to eat on Halloween. The Jawbreaker is actually the top candy American's admitted to not eating because of its potential dental impacts.

What is the most popular Halloween candy in all 50 states? ›

CandyStore.com has analyzed its sales data for the past 15 years and has determined that the top 10 Halloween candies are, in order from No. 1 to No. 10, Reese's Cups, M&M's, Hot Tamales, Skittles, Sour Patch Kids, Starburst, Hershey's Kisses, Candy Corn, Hershey's Mini Bars, and Snickers.

What is the famous American Halloween candy? ›

Instacart reports Reese's Peanut Butter Cups and Peanut M&Ms continue their reign as America's favorite Halloween candies.

What is America's favorite Halloween candy based on annual sales? ›

"Reese's Peanut Butter Cups, Peanut M&M's, and classic M&M's reaffirm their status as Halloween favorites among Americans coast to coast," Laurentia Romaniuk, Instacart's trends expert, told FOX Business.

What is the least liked candy in America? ›

The Worst Halloween Candy
CandyPercent of American's who hate receiving that candy
Candy Corn36%
Hot Tamales26.1%
Atomic Fireball23.9%
Jawbreaker21.7%
16 more rows
Oct 29, 2023

What is the unhealthiest candy? ›

Here's a look at the 10 most unhealthy candies you may find in your child's bag this Halloween that you should consider tossing.
  • Snickers. ...
  • Almond Joy. ...
  • Raisinets. ...
  • Nestlé Crunch. ...
  • Peanut M&Ms. ...
  • Reese's Peanut Butter Cups. ...
  • Fun Size Twix Bars. ...
  • Healthier Halloween Treats for Children.
Oct 20, 2021

What candy bar is the #1 treat on Halloween? ›

Reese's peanut butter cups (23%) took first place, followed by Kit-Kat (19%), M&M's (19%), Hershey's chocolate bars (14%), Snickers (11%), 3 Musketeers (5%), Butterfinger (4%), and Crunch bars (3%).

What candy is eaten most on Halloween? ›

The Top 10 Most Popular Halloween Candies

Chocolate over everything: Year after year, [they] see Reese's Peanut Butter Cups, Peanut M&M's, and regular M&M's at the top of the list, proving we all love chocolate. Following the top three, Hershey's Chocolate comes in sixth, followed by ninth place Kit Kat.

What is the most popular Halloween candy in America according to Forbes? ›

Reese's Peanut Butter Cups are the country's favorite Halloween candy, especially beloved in California, Florida, Kansas, Kentucky, North Carolina and Wyoming, where they are No. 1.

What is the least bought candy? ›

Don't be THAT house: America's least-favorite Halloween candies
RankCandyPercentage of Surveyed Individuals who Dislike
1Candy Corn36.0%
2Hot Tamales26.1%
3Atomic Fireball23.9%
4Jawbreakers21.7%
6 more rows
Oct 8, 2023

What candy is similar to bit o honey? ›

Texture-wise, Bit-O-Honey is similar to Atkinson's Mary Jane candy.

How popular is Reese's? ›

Reese's are a top-selling candy brand worldwide, with more than $2 billion in annual sales.

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